Where Did Businesses Previously Spend Their Online Marketing Budgets?
In 2005, I took out a $15k ad with the Yellow Pages. My ad ran for three years, after which it wasn’t paying for itself anymore, so I was offered a bottom dollar ad ($4k). Finally, after this ad failed to recoup its costs, I decided to stop completely.
With the same $15k annual budget, I have diversified our marketing strategy, with 2-3 networking events, a paid directory ad in the Desktop Design Directory Annual, two printed documents (including postage), and a focus on online with eDMs and social media. The difference in value is astounding.
There are so many advantages to online marketing:
- it is liquid and flexible, instant and personal,
- it’s easy for others to spread through social media,
- results are measurable, and
- it is sustainable.
To get professional digital marketing services get in touch with us.
Stella Gianotto
Hi there would you mind sharing which blog platform you’re working with? I’m planning to start my own blog
soon but I’m having a hard time making a decision between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design seems different then most blogs and I’m looking for something unique.
P.S Apologies for being off-topic but I had to ask!
Hi Gidget,
We aim to fit the website to each client. Many of our clients have found WordPress user friendly from blogging.
It can difficult to find the right design that doesn’t look too “templately”. This is part of why we advocate to tailor each website to suite the client’s branding and design (not the design suite the back-end).
I hope that helps. If you would like assist, we are always happy to help.