Blogs
From Stagnation To Success: The Power Behind A Strategic Rebrand
When done strategically and effectively, rebranding has the potential to breathe new life into your business. The rebrand marketing strategy goes far…
The surprising financial impact of neglecting your brand identity
We’re not just saying this because we’re brand identity designers; bad branding or neglecting your brand will cost your business in the long run. An…
Brand Survival of the ‘Realist’ – What Brands need to survive A.I.?
In today's fiercely competitive market, it takes more than just differentiation to succeed. Brands must strive for true authenticity, leaving behind…
Is AI the Silent Killer of Authentic Branding?
In today's digital age, artificial intelligence (AI) has taken the world by storm. From automated customer service chatbots to personalised product…
Did your brand ever listen to what Simon Sinek said?
In Simon Sinek's powerful video, "Start With Why," the truth behind successful brands is unveiled: people don't just buy what you do, they buy why…
The trend of making old things new again: the power of rebranding
When consumers spend their money at a certain, hand-picked business, they’re essentially voting for not only the product or service they…
Advertising is dead: how luxury brands have transformed their marketing
It is often said that to get to where the best of the best is, you need to do what the best of the best is doing. When it comes to marketing in…
4 reasons why brands lose customers or clients
Your customer base is your business’s most valuable asset, and maintaining it ‒ let alone growing it ‒ requires a lot of work. A loyal customer base…
Want to build a powerful brand?
WANT TO BUILD A POWERFUL BRAND? HIRE MORE WOMEN IN LEADERSHIP ROLES. There’s a common misconception that men rule the world of business, but the…
3 branding lessons to learn from Elvis: How Priscilla Presely kept the legacy alive
Building a brand and building a business are not the same. A business can be forgotten. A business only lives as long as you do. A brand, however,…
How can you take advantage of a personal brand to grow your business?
We see celebrities, athletes even politicians doing it, but what does in involve? A personal brand is built around you. In the modern social media…
The Impact Of A Strong Brand Identity On Your Business’s Bottom Line
A strong brand identity is essential for any business looking to make a lasting impression on customers and drive business growth. One of the most…
Pulling power of personal brands
What is the difference between a business brand and a personal brand? How can you take advantage of a personal brand to grow your business? A…
Should you rebrand your most recognisable asset?
Rebranding is increasingly being seen as a recent trend to give businesses a boost after the pandemic. However, is it worth rebranding your most…
Is rebranding a new trend?
As we move on from the pandemic, we see a surge of brands choosing to actively rebrand as they feel the need to update and secure their positioning…
The million-dollar question for 2022: To rebrand or not to rebrand?
As the world begins to shake off the pandemic, businesses are looking for ways to gain an edge back into the marketplace. It may feel tempting to…
Will the real branding expert please stand up?
Back in the day, cattle were branded to help protect breeders and buyers from rustlers. Today’s iconic brands are often forged by unscrupulous…
The Queen – a marketing powerhouse or a dying legacy?
On April 21st, the Queen’s birthday, a limited-edition Barbie doll in the likeness of Queen Elizabeth was released to mark the platinum jubilee.…
Why Rebranding is Powerful in Today’s Post Pandemic World
In today’s post-pandemic world, brands need to stand out for the right reasons and with the right Sentiments. We are seeing an increasing number of…
What makes a good female brand iconic?
When we look at iconic female brands, there are five key things that have allowed them to be so successful: having a brand story, consistency,…
The NEW next: The AMAZON effect on retail brands
Online shopping has drastically changed in the past decade, with major players continuing to revolutionise the e-commerce landscape. One notable…
Is it time brands got real and fess up to their mistakes?
What does marketing look like in a post-pandemic world? Lockdowns, social distancing, restrictions, and the subsequent shifts in consumer behaviour…
Why do Brands need to Go Offline Now?
With an oversaturated digital marketplace, more brands are taking their brands offline as part of their marketing mix. Thanks to the pendemic, print,…
How are consumers spending their money now?
Consumer spending has been evolving since the onset of the pandemic, with a growing reliance on digital and online shopping due to extended lockdowns…
How brands (big and small) can cash in on pester power
Let’s face it. We’ve all been that child down the supermarket aisle nagging mum to buy a treat. Pester Power, or the “nag factor”, is a type of…
Why Branding trumps Advertising in a post-pandemic world?
Where have customers gone in a post-pandemic world? Let’s reconsider this social media posted about 12 months ago: The lights are on, retail…
Dear Brands, it’s time to re-mix your marketing mix?
As consumers are online more than ever, especially in a post-pandemic world, brands need to adjust and adapt in order to thrive. In a recent blog, we…
Building a Brand for the Future – Post COVID and Beyond
The recent pandemic has significantly altered the way we live, work, and interact in everyday life. The business landscape also changed dramatically,…
Is there a link between Strong Leadership and Iconic Brands?
Branding might sound easy, yet have you ever wondered by so many businesses still seem to get it wrong? On the other hand, have you noticed how…
The 7 Golden Rules to Developing a Great Business Name for your Brand
You have a killer product. You have a stellar team. Your marketing is on point. There’s just one problem. You don’t have a name for your brand! If…
Why a cheap logo is the most expensive thing you’ll ever buy
Many business, brands in fact are pivoting and looking for new ways to re-enter existing markets or to give their business a new ‘perceived’ look. So…
The dawning of a new of a retail business landscape
Australia is a country that has demonstrated business innovation time and time again. Many inventions that have changed the world were created here,…
How to brief your designer to create an awesome logo?
Tips to get started writing a brief for your graphic designer with Stella Gianotto, Branding Expert We’ve all heard the horror stories of that time…
Differentiate your Brand: 13 Ways to Monetise your Brand
If branding is vital for business (and/or personal) success, how do you differentiate yourself and monetising your brand? Everyone knows what a…
Mentored with Mark Bouris podcast SME Experts
Biggest Branding Misconceptions 30 June 2019, with hosts Matt Purcell and Matthew Holland What are the biggest misconceptions about branding? On…
How Brands Grow, with Lauren Kress on The Oyster
How Brands Grow: What SMEs need to know with Stella Gianotto June 2019, with Lauren Kress, The Business Scientist “Very excited to be releasing this…
Oracle in the Marketing Matrix Event
“We can never see past the choices we don’t understand.” Empowering Modern Marketing Leaders Inspired by the movie Matrix and how the…
Where advertising stops, and marketing doesn’t go
Branding is, where advertising stops, and marketing doesn’t go. with Stella Gianotto, Branding Expert Back in the day, cattle were branded to help…
The power of just ‘ONE more’ in business… (Part 2)
“It’s not what you say, it’s how you say it that makes the difference.” Last week, we talked about the power of ‘ONE’ in business (click here if you…
What Freddie Mercury taught us about Personal Branding
Like millions of others, I just had to go and see the movie Bohemian Rhapsody. And like many in the audience, I wasn’t sure that I would recognise…
The power of just ‘ONE more’ in business…
Are you comfortable missing out on sales and customers? Are you a business owner who takes emails and electronic newsletters for granted? Do you…
Why Personal Branding Matters
Female entrepreneurs need to be savvy about investing effort into creating consistent personal branding that will help propel them towards business…
Winners of LUXlife Designer Awards – Best Brand Agency Sydney
BRAND FOR BRANDS AGENCY HAS BEEN AWARDED THE “BEST BRAND DESIGN AGENCY 2019 – SYDNEY” IN THE INTERNATIONAL LUXLIFE DESIGNER AWARDS. For its second…
Why savvy female entrepreneurs need branding more than ever
7 MARCH 2019, WITH STELLA GIANOTTO, BRANDING EXPERT – FIRST APPEARED ON THE DAILY BULLETIN Branding isn’t new, but it’s become an integral factor in…
As seen on Business Acumen Magazine – Brand for Brands lands on logos
BRAND FOR BRANDS LANDS ON LOGOS 27 FEBRUARY 2019, WITH STELLA GIANOTTO, BRANDING EXPERT RENOWNED tennis star Andre Agassi once said: “Image is…
As seen on The Daily Bulletin – Why Branding is vital to your family business
19 February 2019, with Stella Gianotto, Branding Expert Once available only to large corporations, branding is now more accessible and vitally…
As seen on The Shaker – 5 Minutes with Stella Gianotto
5 MINUTES WITH OUR STAR CONTRIBUTOR STELLA 13 FEBRUARY 2019 The Shaker sat down with Stella “to get to know the women behind the brand”. She answers…
So, what are you doing to protect your brand this Festive Season?
WHAT WILL YOU (OR YOUR BUSINESS) BE DOING OVER THE SUMMER BREAK? RESTING, SUN-BAKING OR SIMPLY CHECKING OUT… The reality is, that savvy brands have…
As seen on The Startup Growth – Pop Quiz, Monday with Stella Gianotto
POP QUIZ, MONDAY WITH STELLA GIANOTTO, CREATIVE DIRECTOR AT BRAND FOR BRANDS AGENCY 11 NOVEMBER 2018 Head on over to Pop Quiz Monday to read…
Over 25% of Small Businesses Don’t Have a Website
The facts and figures about SMB websites (based on the 2018 Yellow Digital Report): – Over 25% of small businesses don’t have a website – 57% said…
As seen on the Australian Retailers Association (ARA) – Top ten tips for creating an impactful logo
TOP TEN TIPS FOR CREATING AN IMPACTFUL LOGO 25 September 2018 As world famous Tennis star Andre Agassi said “Image is EVERYTHING,” and it’s…
As seen on Angela Henderson – A brand is more than a name and logo
A BRAND IS MORE THAN A NAME AND LOGO BY STELLA GIANOTTO, 3 SEPTEMBER 2018 Before we can start with what branding actually is, let’s understand what…
Get your branding right from the start
Numerous business in a start-up stage usually look to “save” money by cutting corners on branding, marketing and advertising. It may work in the…
The 4 best ways to leverage your brand to get more sales
A successful brand that understands different ways to get more sales will see loyalty from their consumers in the form of repeat business, more…
As seen on The Shaker – 7 Mistakes with your Personal Brand
7 MISTAKES WITH YOUR PERSONAL BRAND BY STELLA GIANOTTO, 15 AUGUST 2018 The idea of having – or building – a personal brand can be off-putting for…
Have you missed out on getting PR for your business?
Do you think doing your own PR is going to be hard? Well, it isn’t! In July, we shared our excitement on how we’ve been able to handle our own PR and…
As seen on Anthill – A guide to branding your business
How much should I spend on my brand, and when? A guide to branding your business BY STELLA GIANOTTO, 7 AUGUST 2018 It is true that some businesses…
As seen on the Australian Retailers Association (ARA) – How much should you spend on your brand?
How much should you spend on your brand? BY STELLA GIANOTTO, 17 JULY 2018 It is true that some businesses spend only a few thousand dollars on…
As seen on GymClick Media – 7 mistakes to avoid when building your personal brand as a PT
7 MISTAKES TO AVOID WHEN BUILDING YOUR PERSONAL BRAND AS A PT BY STELLA GIANOTTO, 13 JULY 2018 Master your branding strategy with these top tips…
As seen on eHotelier – Insights – Brand Spend
HOW MUCH SHOULD I SPEND ON MY BRAND, AND WHEN? BY STELLA GIANOTTO, 06 JULY 2018 It is true that some businesses spend only a few thousand dollars on…
Want to get great PR?
We are so excited to share with you how we have been able to create our own PR with journalists and publicists. We worked one-on-one with great…
As seen on The Shaker – How much should I spend on my brand, and when?
HOW MUCH SHOULD I SPEND ON MY BRAND, AND WHEN? BY STELLA GIANOTTO, 02 JULY 2018 It is true that some businesses spend only a few thousand dollars on…
As seen on Daily Bulletin Media – Business News – When should you invest in your branding?
How much should I spend on my brand, and when? BY STELLA GIANOTTO, 21 JUNE 2018 It is true that some businesses spend only a few thousand dollars on…
Being Direct on Direct Mail
Lets face it; Direct Mail has been around a long time. We recognise it in many forms, from your local newsletter through to a gimmick piece with a…
As seen on Telegraph Magazine – Innovation & Entrepreneurship – the most expensive thing you’ll buy
WHY A CHEAP LOGO IS THE MOST EXPENSIVE THING YOU’LL BUY THREE REASONS WHY A CHEAP LOGO IS THE MOST EXPENSIVE THING YOU’LL EVER BUY In the past few…
Event: How do you WEAR your Brand?
OUR OWN CREATIVE DIRECTOR, STELLA GIANOTTO, WILL BE SPEAKING AT BUSINESS IN HEELS ON How do you WEAR your brand? What you will experience: Learn how…
The SEO game: Should we play as business bloggers?
The histroy of SEO is a sort-of war ensued between the search engines and webmasters—a cat-and-mouse game with escalating stakes, namely egos and…
If Your Website is Not Mobile Friendly, Your Business is Sunk
More and more, people are using their mobile devices to search for things using Google. Inevitably, Google has been monitoring an…
Is SEO Worth the Trouble?
Before we can answer the question is Search Engine Optimisation (SEO) worth it? We have to understand the true value of SEO. Let’s start with the…
It’s Been an Interesting Year So Far, Don’t You Agree?
There’s an old Chinese curse – May you live in interesting times. Is it a curse, or a challenge? We’ve had a change of government, a new budget…
Turning an individual into a BRAND
They say you should love what you do. It’s why many of us spend hours refining our trade, our skills, networking, and losing sleep over little things…
When times are tough, don’t STOP marketing
As business owners, there is no denying that we’ve all had a rough patch in business. For some business’ it’s meant closure, for others, tightening…
Did you create your own Website SEO?
After seeing countless clients and fellow business owners fail to get results from scam Adwords or website SEO campaigns, we decided to try Search…
Do you hate the thought of marketing?
Not everyone loves (or even likes) to do their own marketing, it always seems like such a chore… However, it is a necessary task if you want to…
New Look Brand for Brands Agency Online
Innovation is something that we take seriously at Brand for Brands and as part of our new look and our own branding campaign to gain presence in the…
What actually is Branding?
Before we can start with what branding actually is, let’s understand what branding is NOT… Branding is not only a logo that your sign maker quickly…
Where Did Businesses Previously Spend Their Online Marketing Budgets?
In 2005, I took out a $15k ad with the Yellow Pages. My ad ran for three years, after which it wasn’t paying for itself anymore, so I was offered a…
Brands are Created by Customer Contact
FACT: YOUR BRAND IS CREATED OUT OF CUSTOMER CONTACT AND THE EXPERIENCE YOUR CUSTOMERS HAVE OF YOU Brand for Brands Agency’s “Slim ‘n’ Trim…
Is Your Brand Primed for Success?
FACT: A BUSINESS BASED ON BRANDING IS, VERY SIMPLY, A BUSINESS PRIMED FOR SUCCESS. At Brand for Brands Agency, our core business is based on…
Team Centrebet: The Power of Sponsorship
Corporate sponsorship has become an essential part of 21st century life. This relatively new below-the-line form of advertising has grown…
Social Media Tips for your Brand
With so many start-ups, solopreneurs and small business’ with non-existent budgets, it is crucial to market your brand by leveraging various social…
How to innovate your brand to get more sales?
Every brand looks to innovate or become a leader in their marketplace, but often don’t know what it takes to get there. They constantly look for ways…
Project SHOWCASE … The True Strength of Brand
They say that you should love what you do and this why many of us spend hours refining our trade, networking, and losing sleep over little things to…
What the f**k is a marketing campaign?
Seriously, it’s a common question we get asked, almost daily… What is a marketing campaign? To help us understand, a marketing campaign (simply put)…
Project SHOWCASE … Guaranteed Marketing Longevity
They say that you should love what you do and this why many of us spend hours refining our trade, networking, and losing sleep over little things to…
Get Branding Right The First Time
Many companies in a start-up phase generally skimp on the marketing budget and try to develop their own image. It may be successful at first, until…
Joanne Gianotto: Winner of the CALI Award
As seen on Five Point Five. The CALI Award is awarded to inspiring, awesome people who are creating positive change. We bring you every day heroes,…
Why is Facebook like sex?
Seriously, we all want it, we all think about and when it comes to doing it… we all think we’re much better at it than we really are. While it might…
Brand management – can you afford to neglect it?
Brand management is where marketing stops and advertisers don’t go. The process of brand management includes developing, defining, positioning,…
Using Social Media to Build Business
Social media influences everything; how we travel, our business, the news, even our social lives. Social media apps get loads of attention and can…
What does a branding specialist do?
IN A WORLD DOMINATED BY ADVERTISING, IT IS IMPOSSIBLE NOT TO RECOGNISE THE IMPACT OF ICONIC BRANDS. A BRAND IS MORE THAN A LOGO; BRANDING IS A…