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Blogs

16 May, 2023

The trend of making old things new again: the power of rebranding

When consumers spend their money at a certain, hand-picked business, they’re essentially voting for not only the product or service they…

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14 April, 2023

Advertising is dead: how luxury brands have transformed their marketing

It is often said that to get to where the best of the best is, you need to do what the best of the best is doing. When it comes to marketing in…

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17 March, 2023

4 reasons why brands lose customers or clients

Your customer base is your business’s most valuable asset, and maintaining it ‒ let alone growing it ‒ requires a lot of work. A loyal customer base…

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9 March, 2023

Want to build a powerful brand?

WANT TO BUILD A POWERFUL BRAND? HIRE MORE WOMEN IN LEADERSHIP ROLES. There’s a common misconception that men rule the world of business, but the…

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3 BRANDING LESSONS TO LEARN FROM ELVIS: HOW PRISCILLA PRESELY KEPT THE LEGACY ALIVE

27 February, 2023

3 branding lessons to learn from Elvis: How Priscilla Presely kept the legacy alive

Building a brand and building a business are not the same. A business can be forgotten. A business only lives as long as you do. A brand, however,…

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22 February, 2023

How can you take advantage of a personal brand to grow your business?

We see celebrities, athletes even politicians doing it, but what does in involve? A personal brand is built around you. In the modern social media…

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30 January, 2023

The Impact Of A Strong Brand Identity On Your Business’s Bottom Line

A strong brand identity is essential for any business looking to make a lasting impression on customers and drive business growth. One of the most…

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19 December, 2022

Pulling power of personal brands

What is the difference between a business brand and a personal brand? How can you take advantage of a personal brand to grow your business? A…

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18 August, 2022

Should you rebrand your most recognisable asset?

Rebranding is increasingly being seen as a recent trend to give businesses a boost after the pandemic. However, is it worth rebranding your most…

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15 July, 2022

Is rebranding a new trend?

As we move on from the pandemic, we see a surge of brands choosing to actively rebrand as they feel the need to update and secure their positioning…

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17 June, 2022

The million-dollar question for 2022: To rebrand or not to rebrand?

As the world begins to shake off the pandemic, businesses are looking for ways to gain an edge back into the marketplace. It may feel tempting to…

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4 June, 2022

Will the real branding expert please stand up?

Back in the day, cattle were branded to help protect breeders and buyers from rustlers. Today’s iconic brands are often forged by unscrupulous…

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The-Queen-–-a-marketing-powerhouse-or-a-dying-legacy

18 May, 2022

The Queen – a marketing powerhouse or a dying legacy?

On April 21st, the Queen’s birthday, a limited-edition Barbie doll in the likeness of Queen Elizabeth was released to mark the platinum jubilee.…

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WHY-REBRANDING-IS-POWERFUL

20 April, 2022

Why Rebranding is Powerful in Today’s Post Pandemic World

In today’s post-pandemic world, brands need to stand out for the right reasons and with the right Sentiments. We are seeing an increasing number of…

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25 March, 2022

What makes a good female brand iconic?

When we look at iconic female brands, there are five key things that have allowed them to be so successful: having a brand story, consistency,…

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17 March, 2022

The NEW next: The AMAZON effect on retail brands

Online shopping has drastically changed in the past decade, with major players continuing to revolutionise the e-commerce landscape. One notable…

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11 February, 2022

Is it time brands got real and fess up to their mistakes?

What does marketing look like in a post-pandemic world? Lockdowns, social distancing, restrictions, and the subsequent shifts in consumer behaviour…

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15 December, 2021

Why do Brands need to Go Offline Now?

With an oversaturated digital marketplace, more brands are taking their brands offline as part of their marketing mix. Thanks to the pendemic, print,…

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How-are-consumers-spending-their-money-now

25 November, 2021

How are consumers spending their money now?

Consumer spending has been evolving since the onset of the pandemic, with a growing reliance on digital and online shopping due to extended lockdowns…

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HOW-BRANDS-BIG-AND-SMALL-CAN-CASH-IN-ON-PESTER-POWER-2560x1709

15 October, 2021

How brands (big and small) can cash in on pester power

Let’s face it. We’ve all been that child down the supermarket aisle nagging mum to buy a treat. Pester Power, or the “nag factor”, is a type of…

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Why-Branding-trumps-Advertising-in-a-post-pandemic-world

28 September, 2021

Why Branding trumps Advertising in a post-pandemic world?

Where have customers gone in a post-pandemic world? Let’s reconsider this social media posted about 12 months ago: The lights are on, retail…

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Dear-Brands-its-time-to-re-mix-your-marketing-mix

28 August, 2021

Dear Brands, it’s time to re-mix your marketing mix?

As consumers are online more than ever, especially in a post-pandemic world, brands need to adjust and adapt in order to thrive. In a recent blog, we…

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Building-a-Brand-for-the-Future-–-Post-COVID-and-Beyond

29 July, 2021

Building a Brand for the Future – Post COVID and Beyond

The recent pandemic has significantly altered the way we live, work, and interact in everyday life. The business landscape also changed dramatically,…

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link-between-Strong-Leadership-and-Iconic-Brands

28 June, 2021

Is there a link between Strong Leadership and Iconic Brands?

Branding might sound easy, yet have you ever wondered by so many businesses still seem to get it wrong? On the other hand, have you noticed how…

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start up business label, business concept

13 December, 2020

The 7 Golden Rules to Developing a Great Business Name for your Brand

You have a killer product. You have a stellar team. Your marketing is on point. There’s just one problem. You don’t have a name for your brand! If…

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12 December, 2020

Why a cheap logo is the most expensive thing you’ll ever buy

Many business, brands in fact are pivoting and looking for new ways to re-enter existing markets or to give their business a new ‘perceived’ look. So…

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Visitors - Comming inside

1 May, 2020

The dawning of a new of a retail business landscape

Australia is a country that has demonstrated business innovation time and time again. Many inventions that have changed the world were created here,…

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13 December, 2019

How to brief your designer to create an awesome logo?

Tips to get started writing a brief for your graphic designer with Stella Gianotto, Branding Expert We’ve all heard the horror stories of that time…

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7 October, 2019

Differentiate your Brand: 13 Ways to Monetise your Brand

If branding is vital for business (and/or personal) success, how do you differentiate yourself and monetising your brand? Everyone knows what a…

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30 June, 2019

Mentored with Mark Bouris podcast SME Experts

Biggest Branding Misconceptions 30 June 2019, with hosts Matt Purcell and Matthew Holland What are the biggest misconceptions about branding? On…

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20 June, 2019

How Brands Grow, with Lauren Kress on The Oyster

How Brands Grow: What SMEs need to know with Stella Gianotto June 2019, with Lauren Kress, The Business Scientist “Very excited to be releasing this…

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2019_06_06_Yellow-Matrix

6 June, 2019

Oracle in the Marketing Matrix Event

“We can never see past the choices we don’t understand.” Empowering Modern Marketing Leaders Inspired by the movie Matrix and how the…

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30 May, 2019

Where advertising stops, and marketing doesn’t go

Branding is, where advertising stops, and marketing doesn’t go. with Stella Gianotto, Branding Expert Back in the day, cattle were branded to help…

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Woman in kimono practicing taekwondo. Isolated

13 May, 2019

The power of just ‘ONE more’ in business… (Part 2)

“It’s not what you say, it’s how you say it that makes the difference.” Last week, we talked about the power of ‘ONE’ in business (click here if you…

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7 May, 2019

What Freddie Mercury taught us about Personal Branding

Like millions of others, I just had to go and see the movie Bohemian Rhapsody. And like many in the audience, I wasn’t sure that I would recognise…

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Caucasian female in kimono practicing taekwondo

4 May, 2019

The power of just ‘ONE more’ in business…

Are you comfortable missing out on sales and customers? Are you a business owner who takes emails and electronic newsletters for granted? Do you…

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23 April, 2019

Why Personal Branding Matters

Female entrepreneurs need to be savvy about investing effort into creating consistent personal branding that will help propel them towards business…

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15 April, 2019

Winners of LUXlife Designer Awards – Best Brand Agency Sydney

BRAND FOR BRANDS AGENCY HAS BEEN AWARDED THE “BEST BRAND DESIGN AGENCY 2019 – SYDNEY” IN THE INTERNATIONAL LUXLIFE DESIGNER AWARDS. For its second…

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10 March, 2019

Why savvy female entrepreneurs need branding more than ever

7 MARCH 2019, WITH STELLA GIANOTTO, BRANDING EXPERT – FIRST APPEARED ON THE DAILY BULLETIN Branding isn’t new, but it’s become an integral factor in…

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3 March, 2019

As seen on Business Acumen Magazine – Brand for Brands lands on logos

BRAND FOR BRANDS LANDS ON LOGOS 27 FEBRUARY 2019, WITH STELLA GIANOTTO, BRANDING EXPERT RENOWNED tennis star Andre Agassi once said: “Image is…

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25 February, 2019

As seen on The Daily Bulletin – Why Branding is vital to your family business

19 February 2019, with Stella Gianotto, Branding Expert Once available only to large corporations, branding is now more accessible and vitally…

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Stella_0

20 February, 2019

As seen on The Shaker – 5 Minutes with Stella Gianotto

5 MINUTES WITH OUR STAR CONTRIBUTOR STELLA 13 FEBRUARY 2019 The Shaker sat down with Stella “to get to know the women behind the brand”. She answers…

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feative-season_LR

14 December, 2018

So, what are you doing to protect your brand this Festive Season?

WHAT WILL YOU (OR YOUR BUSINESS) BE DOING OVER THE SUMMER BREAK? RESTING, SUN-BAKING OR SIMPLY CHECKING OUT… The reality is, that savvy brands have…

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15 November, 2018

As seen on The Startup Growth – Pop Quiz, Monday with Stella Gianotto

POP QUIZ, MONDAY WITH STELLA GIANOTTO, CREATIVE DIRECTOR AT BRAND FOR BRANDS AGENCY 11 NOVEMBER 2018 Head on over to Pop Quiz Monday to read…

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20 October, 2018

Over 25% of Small Businesses Don’t Have a Website

The facts and figures about SMB websites (based on the 2018 Yellow Digital Report): – Over 25% of small businesses don’t have a website – 57% said…

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ARA_creating-impactful-logo

30 September, 2018

As seen on the Australian Retailers Association (ARA) – Top ten tips for creating an impactful logo

TOP TEN TIPS FOR CREATING AN IMPACTFUL LOGO 25 September 2018 As world famous Tennis star Andre Agassi said “Image is EVERYTHING,” and it’s…

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8 September, 2018

As seen on Angela Henderson – A brand is more than a name and logo

A BRAND IS MORE THAN A NAME AND LOGO BY STELLA GIANOTTO, 3 SEPTEMBER 2018 Before we can start with what branding actually is, let’s understand what…

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authentic-brands

4 September, 2018

Get your branding right from the start

Numerous business in a start-up stage usually look to “save” money by cutting corners on branding, marketing and advertising. It may work in the…

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personalise-your-marketing

24 August, 2018

The 4 best ways to leverage your brand to get more sales

A successful brand that understands different ways to get more sales will see loyalty from their consumers in the form of repeat business, more…

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18 August, 2018

As seen on The Shaker – 7 Mistakes with your Personal Brand

7 MISTAKES WITH YOUR PERSONAL BRAND BY STELLA GIANOTTO, 15 AUGUST 2018 The idea of having – or building – a personal brand can be off-putting for…

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14 August, 2018

Have you missed out on getting PR for your business?

Do you think doing your own PR is going to be hard? Well, it isn’t! In July, we shared our excitement on how we’ve been able to handle our own PR and…

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branding_LR

10 August, 2018

As seen on Anthill – A guide to branding your business

How much should I spend on my brand, and when? A guide to branding your business BY STELLA GIANOTTO, 7 AUGUST 2018 It is true that some businesses…

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ARA_how-much-should-i-spend-on-branding

18 July, 2018

As seen on the Australian Retailers Association (ARA) – How much should you spend on your brand?

How much should you spend on your brand? BY STELLA GIANOTTO, 17 JULY 2018 It is true that some businesses spend only a few thousand dollars on…

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16 July, 2018

As seen on GymClick Media – 7 mistakes to avoid when building your personal brand as a PT

7 MISTAKES TO AVOID WHEN BUILDING YOUR PERSONAL BRAND AS A PT BY STELLA GIANOTTO, 13 JULY 2018 Master your branding strategy with these top tips…

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11 July, 2018

As seen on eHotelier – Insights – Brand Spend

HOW MUCH SHOULD I SPEND ON MY BRAND, AND WHEN? BY STELLA GIANOTTO, 06 JULY 2018 It is true that some businesses spend only a few thousand dollars on…

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Introduction-to-how-you-can-handle-your-own-PR-1280x689

10 July, 2018

Want to get great PR?

We are so excited to share with you how we have been able to create our own PR with journalists and publicists. We worked one-on-one with great…

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HOW-MUCH-SHOULD-I-SPEND-ON-MY-BRAND

6 July, 2018

As seen on The Shaker – How much should I spend on my brand, and when?

HOW MUCH SHOULD I SPEND ON MY BRAND, AND WHEN? BY STELLA GIANOTTO, 02 JULY 2018 It is true that some businesses spend only a few thousand dollars on…

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How-much-should-I-spend-on-my-brand-and-when-1380x724

23 June, 2018

As seen on Daily Bulletin Media – Business News – When should you invest in your branding?

How much should I spend on my brand, and when? BY STELLA GIANOTTO, 21 JUNE 2018 It is true that some businesses spend only a few thousand dollars on…

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Be_Direct_On_Direct_Marketing-550x220

30 May, 2018

Being Direct on Direct Mail

Lets face it; Direct Mail has been around a long time. We recognise it in many forms, from your local newsletter through to a gimmick piece with a…

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BLOG_Why-a-cheap-logo-is-the-most-expensive-thing-youll-buy_CROP_LR

24 May, 2018

As seen on Telegraph Magazine – Innovation & Entrepreneurship – the most expensive thing you’ll buy

WHY A CHEAP LOGO IS THE MOST EXPENSIVE THING YOU’LL BUY THREE REASONS WHY A CHEAP LOGO IS THE MOST EXPENSIVE THING YOU’LL EVER BUY In the past few…

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JuneFBCover_300418

15 May, 2018

Event: How do you WEAR your Brand?

OUR OWN CREATIVE DIRECTOR, STELLA GIANOTTO, WILL BE SPEAKING AT BUSINESS IN HEELS ON How do you WEAR your brand? What you will experience: Learn how…

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seo-game

18 October, 2017

The SEO game: Should we play as business bloggers?

The histroy of SEO is a sort-of war ensued between the search engines and webmasters—a cat-and-mouse game with escalating stakes, namely egos and…

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SD_COPE_web_responsive

23 June, 2017

If Your Website is Not Mobile Friendly, Your Business is Sunk

More and more, people are using their mobile devices to search for things using Google. Inevitably, Google has been monitoring an…

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Is_SEO_Really_Worth_It

17 May, 2017

Is SEO Worth the Trouble?

Before we can answer the question is Search Engine Optimisation (SEO) worth it? We have to understand the true value of SEO. Let’s start with the…

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15 May, 2017

It’s Been an Interesting Year So Far, Don’t You Agree?

There’s an old Chinese curse – May you live in interesting times. Is it a curse, or a challenge? We’ve had a change of government, a new budget…

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Nick-Psaila-sales-tool-pages (1)

25 April, 2017

Turning an individual into a BRAND

They say you should love what you do. It’s why many of us spend hours refining our trade, our skills, networking, and losing sleep over little things…

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iStock_000007125705Medium

30 March, 2017

When times are tough, don’t STOP marketing

As business owners, there is no denying that we’ve all had a rough patch in business. For some business’ it’s meant closure, for others, tightening…

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12 February, 2017

Did you create your own Website SEO?

After seeing countless clients and fellow business owners fail to get results from scam Adwords or website SEO campaigns, we decided to try Search…

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2 December, 2016

Do you hate the thought of marketing?

Not everyone loves (or even likes) to do their own marketing, it always seems like such a chore… However, it is a necessary task if you want to…

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21 November, 2016

New Look Brand for Brands Agency Online

Innovation is something that we take seriously at Brand for Brands and as part of our new look and our own branding campaign to gain presence in the…

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18 November, 2016

What actually is Branding?

Before we can start with what branding actually is, let’s understand what branding is NOT… Branding is not only a logo that your sign maker quickly…

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16 November, 2016

Where Did Businesses Previously Spend Their Online Marketing Budgets?

In 2005, I took out a $15k ad with the Yellow Pages. My ad ran for three years, after which it wasn’t paying for itself anymore, so I was offered a…

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Your_Brand_Is_Created_By_Customer_Contact

6 November, 2016

Brands are Created by Customer Contact

FACT: YOUR BRAND IS CREATED OUT OF CUSTOMER CONTACT AND THE EXPERIENCE YOUR CUSTOMERS HAVE OF YOU Brand for Brands Agency’s “Slim ‘n’ Trim…

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is_your_brand_primed_for_success

24 October, 2016

Is Your Brand Primed for Success?

FACT: A BUSINESS BASED ON BRANDING IS, VERY SIMPLY, A BUSINESS PRIMED FOR SUCCESS. At Brand for Brands Agency, our core business is based on…

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27 September, 2016

Team Centrebet: The Power of Sponsorship

Corporate sponsorship has become an essential part of 21st century life. This relatively new below-the-line form of advertising has grown…

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Peter_Watson_SocialMedia3

15 August, 2016

Social Media Tips for your Brand

With so many start-ups, solopreneurs and small business’ with non-existent budgets, it is crucial to market your brand by leveraging various social…

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18 July, 2016

How to innovate your brand to get more sales?

Every brand looks to innovate or become a leader in their marketplace, but often don’t know what it takes to get there. They constantly look for ways…

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Peter_Watson_BC4-2

2 July, 2016

Project SHOWCASE … The True Strength of Brand

They say that you should love what you do and this why many of us spend hours refining our trade, networking, and losing sleep over little things to…

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What_the_is_a_marekting_campaign-1280x512

12 June, 2016

What the f**k is a marketing campaign?

Seriously, it’s a common question we get asked, almost daily… What is a marketing campaign? To help us understand, a marketing campaign (simply put)…

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FP_DiLorenzo2_FA (1)

11 June, 2016

Project SHOWCASE … Guaranteed Marketing Longevity

They say that you should love what you do and this why many of us spend hours refining our trade, networking, and losing sleep over little things to…

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Get-branding-right-the-first-time2

18 May, 2016

Get Branding Right The First Time

Many companies in a start-up phase generally skimp on the marketing budget and try to develop their own image. It may be successful at first, until…

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Blog_CALI_Award-550x220

16 May, 2016

Joanne Gianotto: Winner of the CALI Award

As seen on Five Point Five. The CALI Award is awarded to inspiring, awesome people who are creating positive change. We bring you every day heroes,…

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why_Facebook_sex_blog

7 April, 2016

Why is Facebook like sex?

Seriously, we all want it, we all think about and when it comes to doing it… we all think we’re much better at it than we really are. While it might…

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Brand-Management-550x220

10 January, 2013

Brand management – can you afford to neglect it?

Brand management is where marketing stops and advertisers don’t go. The process of brand management includes developing, defining, positioning,…

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4 October, 2012

Using Social Media to Build Business

Social media influences everything; how we travel, our business, the news, even our social lives. Social media apps get loads of attention and can…

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personalise-your-marketing (1)

31 January, 2010

What does a branding specialist do?

IN A WORLD DOMINATED BY ADVERTISING, IT IS IMPOSSIBLE NOT TO RECOGNISE THE IMPACT OF ICONIC BRANDS. A BRAND IS MORE THAN A LOGO; BRANDING IS A…

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