Brand for Brands
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BLOGS

11 April, 2025

Why Branding Pros Struggle with Their Own Brand (And Why They Need Help)

You’re the go-to for stunning visuals, magnetic messaging and scroll-stopping content. You’ve shaped brand after brand, helping your clients grow and…

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26 March, 2025

3 Things Startups Should Take Off Their ‘Worry About’ List When It Comes to Debut Branding

Launching a startup is an exhilarating and somewhat nerve-wracking experience. New business owners worry about getting everything perfect from day…

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Ethical Branding & Female-Led Brands | Rebranding

6 March, 2025

Wake Up and Smell the Profits: Female-Led Brands Are Crushing It

Let’s get one thing straight: female-led brands are outperforming male-led brands across the board. From turnover to employee retention, from…

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Brand Identity Designers

14 February, 2025

How Women Are Reshaping the Metrics of Brand Value

As far back as our history books go, brand value was measured primarily by revenue, profit margins and market share. But women in business now make…

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22 January, 2025

The Year of Micro-Brands: Why 2025 Will Belong to Niche Players

Micro-brands—small, niche-focused businesses—are set to thrive like never before this year. Why? Their agility, authenticity and ability to connect…

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16 December, 2024

Why You Need to Keep Marketing Your Brand During the Holidays

As the holiday season approaches, you may be tossing around the idea of putting the brakes on your business’s marketing. With the craziness of…

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6 November, 2024

How to Test the Rebranding Waters Before Going Sailing

If you’re thinking about a rebrand or even just a little brand refresh, it’s a good idea to test out changes before taking them live formally.…

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18 October, 2024

Seth Godin’s Top 5 Tips On Branding

‘Every interaction in ANY form is branding.’ That’s how Seth Godin, a renowned author, entrepreneur and marketing consultant who has been at the…

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13 September, 2024

Is AI Graphic Design Hurting Your Brand In The Long Run?

It’s quick and it’s cheap. But does AI graphic design, which can sometimes look overly airbrushed and even a little disturbing because of that, hurt…

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20 August, 2024

Why Authenticity Is Your Brand’s Secret Weapon

Some social media marketing technologies and trends in Sydney are pushing the boundaries of what is genuine and real, leading to an over saturation…

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23 July, 2024

Here’s How To Build A Community-Driven Brand

One-way street marketing or influencer-based socials doesn’t work anymore. Today's consumers crave authenticity, connection and a brand that feels…

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13 June, 2024

Is Your Brand Ready For The Phygital Era?

The biggest, most renowned global brands today have the financial capital and branding clout available to exploit a true omnichannel strategy – where…

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Black Friday

7 June, 2024

Unmasking the Black Friday Nightmare: Is Your Business Falling Victim?

TOPIC: Is Your Business Falling Victim to the Black Friday Nightmare Ever felt like your business is caught in an unending loop of Black Friday…

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Protection Hand

21 May, 2024

Branding Blunders: What NOT to Do

Many business owners might think that they can afford to skip out on brand consulting services. However having a strategy behind your brand identity…

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Girls

16 April, 2024

How My Pricing Affects My Brand?

Read the word ‘branding’ and we won’t blame you if the first thoughts that pop into your head include logos, slogans, billboards and jingles.…

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Controversial Marketing

25 March, 2024

So You Want to Be a Rebel: The Pros and Cons of Controversial Marketing

Traditional marketing strategies often follow a formulaic approach, adhering to industry norms. Playing it safe using tried-and-tested branding best…

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Taylor StyleCaster

5 March, 2024

Taylor’s SWIFT rise to brand distinction

Ever wondered why your branding efforts seem to fall flat? Or why your marketing strategies aren't yielding the results you expected? Trust me,…

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Girl

23 February, 2024

Branding Trends that caught our eye in 2024

At its core, branding is all about communicating your business’s identity and values. Our creative branding agency takes a look at four interesting…

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Brand Awareness

23 January, 2024

Why Rebranding is Essential for Business Growth

As a web design agency in Sydney, we've noticed a shift this year as millennials redefine the market. Rebranding isn't more than updating a logo or…

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Clothes

18 December, 2023

Your Guide To Xmas Brand Adaptation

According to the brainiacs over at Forbes, tapping into emotions through seasonal marketing is the key to hitting the holiday jackpot. We’re not…

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8 December, 2023

Stopping your marketing, is it a risky business move?

TOPIC: Is Pausing Your Marketing a Risky Business Move? Ever feel like you're tiptoeing through a financial minefield, afraid of what might happen if…

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15 November, 2023

Is Your Business Falling Victim to the Black Friday Nightmare?

TOPIC: Is Your Business Falling Victim to the Black Friday Nightmare Ever felt like your business is caught in an unending loop of Black Friday…

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Shocking Girl

9 November, 2023

Communicating Your Vision for your Logo Design: How to Bridge the Gap with Your Agency

So, you've just received the first draft of your new logo. After days or even weeks of waiting, you excitedly open the email, only to find... that…

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Girl

20 October, 2023

The 3 Biggest Signs That Your Branding Is Boring, Ineffective and Just Plain Bad

Your brand is the face of your business, and it plays a crucial role in attracting your dream customers (you know, the people you actually want to…

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Sun Flower

4 September, 2023

From Stagnation To Success: The Power Behind A Strategic Rebrand

When done strategically and effectively, rebranding has the potential to breathe new life into your business. The rebrand marketing strategy goes far…

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Yellow Wall

7 August, 2023

The surprising financial impact of neglecting your brand identity

We’re not just saying this because we’re brand identity designers; bad branding or neglecting your brand will cost your business in the long run. An…

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25 July, 2023

Brand Survival of the ‘Realist’ – What Brands need to survive A.I.?

In today's fiercely competitive market, it takes more than just differentiation to succeed. Brands must strive for true authenticity, leaving behind…

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Face Painting

11 July, 2023

Is AI the Silent Killer of Authentic Branding?

In today's digital age, artificial intelligence (AI) has taken the world by storm. From automated customer service chatbots to personalised product…

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Why Banner

27 June, 2023

Did your brand ever listen to what Simon Sinek said?

In Simon Sinek's powerful video, "Start With Why," the truth behind successful brands is unveiled: people don't just buy what you do, they buy why…

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16 May, 2023

The trend of making old things new again: the power of rebranding

When consumers spend their money at a certain, hand-picked business, they’re essentially voting for not only the product or service they…

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Female Bag

14 April, 2023

Advertising is dead: how luxury brands have transformed their marketing

It is often said that to get to where the best of the best is, you need to do what the best of the best is doing. When it comes to marketing in…

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Lose Customer and Client

17 March, 2023

4 reasons why brands lose customers or clients

Your customer base is your business’s most valuable asset, and maintaining it ‒ let alone growing it ‒ requires a lot of work. A loyal customer base…

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Walking Girls

9 March, 2023

Want to build a powerful brand?

WANT TO BUILD A POWERFUL BRAND? HIRE MORE WOMEN IN LEADERSHIP ROLES. There’s a common misconception that men rule the world of business, but the…

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3 BRANDING LESSONS TO LEARN FROM ELVIS: HOW PRISCILLA PRESELY KEPT THE LEGACY ALIVE

27 February, 2023

3 branding lessons to learn from Elvis: How Priscilla Presely kept the legacy alive

Building a brand and building a business are not the same. A business can be forgotten. A business only lives as long as you do. A brand, however,…

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My-project-1-1-1-1536x512 (1)

22 February, 2023

How can you take advantage of a personal brand to grow your business?

We see celebrities, athletes even politicians doing it, but what does in involve? A personal brand is built around you. In the modern social media…

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Brand Identity Lifestyle Graph

30 January, 2023

The Impact Of A Strong Brand Identity On Your Business’s Bottom Line

A strong brand identity is essential for any business looking to make a lasting impression on customers and drive business growth. One of the most…

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brand-690x388

19 December, 2022

Pulling power of personal brands

What is the difference between a business brand and a personal brand? How can you take advantage of a personal brand to grow your business? A…

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18 August, 2022

Should you rebrand your most recognisable asset?

Rebranding is increasingly being seen as a recent trend to give businesses a boost after the pandemic. However, is it worth rebranding your most…

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Rebranding, Brand Design & Strategy Agency Sydney | Brand For Brands

15 July, 2022

Is rebranding a new trend?

As we move on from the pandemic, we see a surge of brands choosing to actively rebrand as they feel the need to update and secure their positioning…

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17 June, 2022

The million-dollar question for 2022: To rebrand or not to rebrand?

As the world begins to shake off the pandemic, businesses are looking for ways to gain an edge back into the marketplace. It may feel tempting to…

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mk-2-gwNAgJqeAUo-unsplash-min (1) (1)

4 June, 2022

Will the real branding expert please stand up?

Back in the day, cattle were branded to help protect breeders and buyers from rustlers. Today’s iconic brands are often forged by unscrupulous…

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The-Queen-–-a-marketing-powerhouse-or-a-dying-legacy

18 May, 2022

The Queen – a marketing powerhouse or a dying legacy?

On April 21st, the Queen’s birthday, a limited-edition Barbie doll in the likeness of Queen Elizabeth was released to mark the platinum jubilee.…

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WHY-REBRANDING-IS-POWERFUL

20 April, 2022

Why Rebranding is Powerful in Today’s Post Pandemic World

In today’s post-pandemic world, brands need to stand out for the right reasons and with the right Sentiments. We are seeing an increasing number of…

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25 March, 2022

What makes a good female brand iconic?

When we look at iconic female brands, there are five key things that have allowed them to be so successful: having a brand story, consistency,…

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17 March, 2022

The NEW next: The AMAZON effect on retail brands

Online shopping has drastically changed in the past decade, with major players continuing to revolutionise the e-commerce landscape. One notable…

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brand

11 February, 2022

Is it time brands got real and fess up to their mistakes?

What does marketing look like in a post-pandemic world? Lockdowns, social distancing, restrictions, and the subsequent shifts in consumer behaviour…

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15 December, 2021

Why do Brands need to Go Offline Now?

With an oversaturated digital marketplace, more brands are taking their brands offline as part of their marketing mix. Thanks to the pendemic, print,…

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How-are-consumers-spending-their-money-now

25 November, 2021

How are consumers spending their money now?

Consumer spending has been evolving since the onset of the pandemic, with a growing reliance on digital and online shopping due to extended lockdowns…

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HOW-BRANDS-BIG-AND-SMALL-CAN-CASH-IN-ON-PESTER-POWER-2560x1709

15 October, 2021

How brands (big and small) can cash in on pester power

Let’s face it. We’ve all been that child down the supermarket aisle nagging mum to buy a treat. Pester Power, or the “nag factor”, is a type of…

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Why-Branding-trumps-Advertising-in-a-post-pandemic-world

28 September, 2021

Why Branding trumps Advertising in a post-pandemic world?

Where have customers gone in a post-pandemic world? Let’s reconsider this social media posted about 12 months ago: The lights are on, retail…

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Dear-Brands-its-time-to-re-mix-your-marketing-mix

28 August, 2021

Dear Brands, it’s time to re-mix your marketing mix?

As consumers are online more than ever, especially in a post-pandemic world, brands need to adjust and adapt in order to thrive. In a recent blog, we…

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Building-a-Brand-for-the-Future-–-Post-COVID-and-Beyond

29 July, 2021

Building a Brand for the Future – Post COVID and Beyond

The recent pandemic has significantly altered the way we live, work, and interact in everyday life. The business landscape also changed dramatically,…

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link-between-Strong-Leadership-and-Iconic-Brands

28 June, 2021

Is there a link between Strong Leadership and Iconic Brands?

Branding might sound easy, yet have you ever wondered by so many businesses still seem to get it wrong? On the other hand, have you noticed how…

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start up business label, business concept

13 December, 2020

The 7 Golden Rules to Developing a Great Business Name for your Brand

You have a killer product. You have a stellar team. Your marketing is on point. There’s just one problem. You don’t have a name for your brand! If…

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1607633606228

12 December, 2020

Why a cheap logo is the most expensive thing you’ll ever buy

Many business, brands in fact are pivoting and looking for new ways to re-enter existing markets or to give their business a new ‘perceived’ look. So…

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Visitors - Comming inside

1 May, 2020

The dawning of a new of a retail business landscape

Australia is a country that has demonstrated business innovation time and time again. Many inventions that have changed the world were created here,…

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shutterstock_707429674_LR2

13 December, 2019

How to brief your designer to create an awesome logo?

Tips to get started writing a brief for your graphic designer with Stella Gianotto, Branding Expert We’ve all heard the horror stories of that time…

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Shoes Rack

7 October, 2019

Differentiate your Brand: 13 Ways to Monetise your Brand

If branding is vital for business (and/or personal) success, how do you differentiate yourself and monetising your brand? Everyone knows what a…

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2019_06_23_PodcastOne-Aust-SME-Experts_MOCKUP-1_LR2

30 June, 2019

Mentored with Mark Bouris podcast SME Experts

Biggest Branding Misconceptions 30 June 2019, with hosts Matt Purcell and Matthew Holland What are the biggest misconceptions about branding? On…

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Girl Using Laptop

20 June, 2019

How Brands Grow, with Lauren Kress on The Oyster

How Brands Grow: What SMEs need to know with Stella Gianotto June 2019, with Lauren Kress, The Business Scientist “Very excited to be releasing this…

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2019_06_06_Yellow-Matrix

6 June, 2019

Oracle in the Marketing Matrix Event

“We can never see past the choices we don’t understand.” Empowering Modern Marketing Leaders Inspired by the movie Matrix and how the…

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shutterstock_346256744_LR

30 May, 2019

Where advertising stops, and marketing doesn’t go

Branding is, where advertising stops, and marketing doesn’t go. with Stella Gianotto, Branding Expert Back in the day, cattle were branded to help…

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Woman in kimono practicing taekwondo. Isolated

13 May, 2019

The power of just ‘ONE more’ in business… (Part 2)

“It’s not what you say, it’s how you say it that makes the difference.” Last week, we talked about the power of ‘ONE’ in business (click here if you…

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B4B-003_MR-Freddie-Mercury-Branding_LR-1380x565

7 May, 2019

What Freddie Mercury taught us about Personal Branding

Like millions of others, I just had to go and see the movie Bohemian Rhapsody. And like many in the audience, I wasn’t sure that I would recognise…

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Caucasian female in kimono practicing taekwondo

4 May, 2019

The power of just ‘ONE more’ in business…

Are you comfortable missing out on sales and customers? Are you a business owner who takes emails and electronic newsletters for granted? Do you…

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shutterstock_1114736909_LR2

23 April, 2019

Why Personal Branding Matters

Female entrepreneurs need to be savvy about investing effort into creating consistent personal branding that will help propel them towards business…

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IMG_3006-2_LR

15 April, 2019

Winners of LUXlife Designer Awards – Best Brand Agency Sydney

BRAND FOR BRANDS AGENCY HAS BEEN AWARDED THE “BEST BRAND DESIGN AGENCY 2019 – SYDNEY” IN THE INTERNATIONAL LUXLIFE DESIGNER AWARDS. For its second…

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b4b-fb

10 March, 2019

Why savvy female entrepreneurs need branding more than ever

7 MARCH 2019, WITH STELLA GIANOTTO, BRANDING EXPERT – FIRST APPEARED ON THE DAILY BULLETIN Branding isn’t new, but it’s become an integral factor in…

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Brand Identity Lifestyle Graph

3 March, 2019

As seen on Business Acumen Magazine – Brand for Brands lands on logos

BRAND FOR BRANDS LANDS ON LOGOS 27 FEBRUARY 2019, WITH STELLA GIANOTTO, BRANDING EXPERT RENOWNED tennis star Andre Agassi once said: “Image is…

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shutterstock_247102189_LR-e1552445485592

25 February, 2019

As seen on The Daily Bulletin – Why Branding is vital to your family business

19 February 2019, with Stella Gianotto, Branding Expert Once available only to large corporations, branding is now more accessible and vitally…

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Stella Gianotto

20 February, 2019

As seen on The Shaker – 5 Minutes with Stella Gianotto

5 MINUTES WITH OUR STAR CONTRIBUTOR STELLA 13 FEBRUARY 2019 The Shaker sat down with Stella “to get to know the women behind the brand”. She answers…

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feative-season_LR

14 December, 2018

So, what are you doing to protect your brand this Festive Season?

WHAT WILL YOU (OR YOUR BUSINESS) BE DOING OVER THE SUMMER BREAK? RESTING, SUN-BAKING OR SIMPLY CHECKING OUT… The reality is, that savvy brands have…

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Screen-Shot-2018-12-20-at-11.25.44-am-1

15 November, 2018

As seen on The Startup Growth – Pop Quiz, Monday with Stella Gianotto

POP QUIZ, MONDAY WITH STELLA GIANOTTO, CREATIVE DIRECTOR AT BRAND FOR BRANDS AGENCY 11 NOVEMBER 2018 Head on over to Pop Quiz Monday to read…

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PWA_Web_mockup2_LR

20 October, 2018

Over 25% of Small Businesses Don’t Have a Website

The facts and figures about SMB websites (based on the 2018 Yellow Digital Report): – Over 25% of small businesses don’t have a website – 57% said…

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ARA_creating-impactful-logo

30 September, 2018

As seen on the Australian Retailers Association (ARA) – Top ten tips for creating an impactful logo

TOP TEN TIPS FOR CREATING AN IMPACTFUL LOGO 25 September 2018 As world famous Tennis star Andre Agassi said “Image is EVERYTHING,” and it’s…

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shutterstock_408851941_LR2

8 September, 2018

As seen on Angela Henderson – A brand is more than a name and logo

A BRAND IS MORE THAN A NAME AND LOGO BY STELLA GIANOTTO, 3 SEPTEMBER 2018 Before we can start with what branding actually is, let’s understand what…

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authentic-brands

4 September, 2018

Get your branding right from the start

Numerous business in a start-up stage usually look to “save” money by cutting corners on branding, marketing and advertising. It may work in the…

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Team Meeting

24 August, 2018

The 4 best ways to leverage your brand to get more sales

A successful brand that understands different ways to get more sales will see loyalty from their consumers in the form of repeat business, more…

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shutterstock_582335830_LR-1380x920

18 August, 2018

As seen on The Shaker – 7 Mistakes with your Personal Brand

7 MISTAKES WITH YOUR PERSONAL BRAND BY STELLA GIANOTTO, 15 AUGUST 2018 The idea of having – or building – a personal brand can be off-putting for…

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shutterstock_241972999_LR-1380x777

14 August, 2018

Have you missed out on getting PR for your business?

Do you think doing your own PR is going to be hard? Well, it isn’t! In July, we shared our excitement on how we’ve been able to handle our own PR and…

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branding_LR

10 August, 2018

As seen on Anthill – A guide to branding your business

How much should I spend on my brand, and when? A guide to branding your business BY STELLA GIANOTTO, 7 AUGUST 2018 It is true that some businesses…

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ARA_how-much-should-i-spend-on-branding

18 July, 2018

As seen on the Australian Retailers Association (ARA) – How much should you spend on your brand?

How much should you spend on your brand? BY STELLA GIANOTTO, 17 JULY 2018 It is true that some businesses spend only a few thousand dollars on…

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pcxi7blrxf4-copy

16 July, 2018

As seen on GymClick Media – 7 mistakes to avoid when building your personal brand as a PT

7 MISTAKES TO AVOID WHEN BUILDING YOUR PERSONAL BRAND AS A PT BY STELLA GIANOTTO, 13 JULY 2018 Master your branding strategy with these top tips…

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How-much-should-I-spend-on-my-brand-and-when-1380x724

11 July, 2018

As seen on eHotelier – Insights – Brand Spend

HOW MUCH SHOULD I SPEND ON MY BRAND, AND WHEN? BY STELLA GIANOTTO, 06 JULY 2018 It is true that some businesses spend only a few thousand dollars on…

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Introduction-to-how-you-can-handle-your-own-PR-1280x689

10 July, 2018

Want to get great PR?

We are so excited to share with you how we have been able to create our own PR with journalists and publicists. We worked one-on-one with great…

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HOW-MUCH-SHOULD-I-SPEND-ON-MY-BRAND

6 July, 2018

As seen on The Shaker – How much should I spend on my brand, and when?

HOW MUCH SHOULD I SPEND ON MY BRAND, AND WHEN? BY STELLA GIANOTTO, 02 JULY 2018 It is true that some businesses spend only a few thousand dollars on…

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How-much-should-I-spend-on-my-brand-and-when-1380x724

23 June, 2018

As seen on Daily Bulletin Media – Business News – When should you invest in your branding?

How much should I spend on my brand, and when? BY STELLA GIANOTTO, 21 JUNE 2018 It is true that some businesses spend only a few thousand dollars on…

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Be_Direct_On_Direct_Marketing-550x220

30 May, 2018

Being Direct on Direct Mail

Lets face it; Direct Mail has been around a long time. We recognise it in many forms, from your local newsletter through to a gimmick piece with a…

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BLOG_Why-a-cheap-logo-is-the-most-expensive-thing-youll-buy_CROP_LR

24 May, 2018

As seen on Telegraph Magazine – Innovation & Entrepreneurship – the most expensive thing you’ll buy

WHY A CHEAP LOGO IS THE MOST EXPENSIVE THING YOU’LL BUY THREE REASONS WHY A CHEAP LOGO IS THE MOST EXPENSIVE THING YOU’LL EVER BUY In the past few…

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JuneFBCover_300418

15 May, 2018

Event: How do you WEAR your Brand?

OUR OWN CREATIVE DIRECTOR, STELLA GIANOTTO, WILL BE SPEAKING AT BUSINESS IN HEELS ON How do you WEAR your brand? What you will experience: Learn how…

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seo-game

18 October, 2017

The SEO game: Should we play as business bloggers?

The histroy of SEO is a sort-of war ensued between the search engines and webmasters—a cat-and-mouse game with escalating stakes, namely egos and…

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SD_COPE_web_responsive

23 June, 2017

If Your Website is Not Mobile Friendly, Your Business is Sunk

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Is_SEO_Really_Worth_It

17 May, 2017

Is SEO Worth the Trouble?

Before we can answer the question is Search Engine Optimisation (SEO) worth it? We have to understand the true value of SEO. Let’s start with the…

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Blog_interesting-business-year

15 May, 2017

It’s Been an Interesting Year So Far, Don’t You Agree?

There’s an old Chinese curse – May you live in interesting times. Is it a curse, or a challenge? We’ve had a change of government, a new budget…

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Nick Psaila Sales Tool Pages

25 April, 2017

Turning an individual into a BRAND

They say you should love what you do. It’s why many of us spend hours refining our trade, our skills, networking, and losing sleep over little things…

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iStock_000007125705Medium

30 March, 2017

When times are tough, don’t STOP marketing

As business owners, there is no denying that we’ve all had a rough patch in business. For some business’ it’s meant closure, for others, tightening…

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OLYMPUS DIGITAL CAMERA

12 February, 2017

Did you create your own Website SEO?

After seeing countless clients and fellow business owners fail to get results from scam Adwords or website SEO campaigns, we decided to try Search…

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iStock_000015900242Medium_LR

2 December, 2016

Do you hate the thought of marketing?

Not everyone loves (or even likes) to do their own marketing, it always seems like such a chore… However, it is a necessary task if you want to…

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Brand-for-brands-agency-working-with-1-1380x1180

21 November, 2016

New Look Brand for Brands Agency Online

Innovation is something that we take seriously at Brand for Brands and as part of our new look and our own branding campaign to gain presence in the…

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shutterstock_408851941_LR2

18 November, 2016

What actually is Branding?

Before we can start with what branding actually is, let’s understand what branding is NOT… Branding is not only a logo that your sign maker quickly…

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