
14 February, 2025
As far back as our history books go, brand value was measured primarily by revenue, profit margins and market share. But women in business now make…
22 January, 2025
Micro-brands—small, niche-focused businesses—are set to thrive like never before this year. Why? Their agility, authenticity and ability to connect…
16 December, 2024
As the holiday season approaches, you may be tossing around the idea of putting the brakes on your business’s marketing. With the craziness of…
6 November, 2024
If you’re thinking about a rebrand or even just a little brand refresh, it’s a good idea to test out changes before taking them live formally.…
18 October, 2024
‘Every interaction in ANY form is branding.’ That’s how Seth Godin, a renowned author, entrepreneur and marketing consultant who has been at the…
13 September, 2024
It’s quick and it’s cheap. But does AI graphic design, which can sometimes look overly airbrushed and even a little disturbing because of that, hurt…
20 August, 2024
Some social media marketing technologies and trends in Sydney are pushing the boundaries of what is genuine and real, leading to an over saturation…
23 July, 2024
One-way street marketing or influencer-based socials doesn’t work anymore. Today's consumers crave authenticity, connection and a brand that feels…
13 June, 2024
The biggest, most renowned global brands today have the financial capital and branding clout available to exploit a true omnichannel strategy – where…
7 June, 2024
TOPIC: Is Your Business Falling Victim to the Black Friday Nightmare Ever felt like your business is caught in an unending loop of Black Friday…
21 May, 2024
Many business owners might think that they can afford to skip out on brand consulting services. However having a strategy behind your brand identity…
16 April, 2024
Read the word ‘branding’ and we won’t blame you if the first thoughts that pop into your head include logos, slogans, billboards and jingles.…
25 March, 2024
Traditional marketing strategies often follow a formulaic approach, adhering to industry norms. Playing it safe using tried-and-tested branding best…
5 March, 2024
Ever wondered why your branding efforts seem to fall flat? Or why your marketing strategies aren't yielding the results you expected? Trust me,…
23 February, 2024
At its core, branding is all about communicating your business’s identity and values. Our creative branding agency takes a look at four interesting…
23 January, 2024
As a web design agency in Sydney, we've noticed a shift this year as millennials redefine the market. Rebranding isn't more than updating a logo or…
18 December, 2023
According to the brainiacs over at Forbes, tapping into emotions through seasonal marketing is the key to hitting the holiday jackpot. We’re not…
8 December, 2023
TOPIC: Is Pausing Your Marketing a Risky Business Move? Ever feel like you're tiptoeing through a financial minefield, afraid of what might happen if…
15 November, 2023
TOPIC: Is Your Business Falling Victim to the Black Friday Nightmare Ever felt like your business is caught in an unending loop of Black Friday…
9 November, 2023
So, you've just received the first draft of your new logo. After days or even weeks of waiting, you excitedly open the email, only to find... that…
20 October, 2023
Your brand is the face of your business, and it plays a crucial role in attracting your dream customers (you know, the people you actually want to…
4 September, 2023
When done strategically and effectively, rebranding has the potential to breathe new life into your business. The rebrand marketing strategy goes far…
7 August, 2023
We’re not just saying this because we’re brand identity designers; bad branding or neglecting your brand will cost your business in the long run. An…
25 July, 2023
In today's fiercely competitive market, it takes more than just differentiation to succeed. Brands must strive for true authenticity, leaving behind…
11 July, 2023
In today's digital age, artificial intelligence (AI) has taken the world by storm. From automated customer service chatbots to personalised product…
27 June, 2023
In Simon Sinek's powerful video, "Start With Why," the truth behind successful brands is unveiled: people don't just buy what you do, they buy why…
16 May, 2023
When consumers spend their money at a certain, hand-picked business, they’re essentially voting for not only the product or service they…
14 April, 2023
It is often said that to get to where the best of the best is, you need to do what the best of the best is doing. When it comes to marketing in…
17 March, 2023
Your customer base is your business’s most valuable asset, and maintaining it ‒ let alone growing it ‒ requires a lot of work. A loyal customer base…
9 March, 2023
WANT TO BUILD A POWERFUL BRAND? HIRE MORE WOMEN IN LEADERSHIP ROLES. There’s a common misconception that men rule the world of business, but the…
27 February, 2023
Building a brand and building a business are not the same. A business can be forgotten. A business only lives as long as you do. A brand, however,…
22 February, 2023
We see celebrities, athletes even politicians doing it, but what does in involve? A personal brand is built around you. In the modern social media…
30 January, 2023
A strong brand identity is essential for any business looking to make a lasting impression on customers and drive business growth. One of the most…
19 December, 2022
What is the difference between a business brand and a personal brand? How can you take advantage of a personal brand to grow your business? A…
18 August, 2022
Rebranding is increasingly being seen as a recent trend to give businesses a boost after the pandemic. However, is it worth rebranding your most…
15 July, 2022
As we move on from the pandemic, we see a surge of brands choosing to actively rebrand as they feel the need to update and secure their positioning…
17 June, 2022
As the world begins to shake off the pandemic, businesses are looking for ways to gain an edge back into the marketplace. It may feel tempting to…
4 June, 2022
Back in the day, cattle were branded to help protect breeders and buyers from rustlers. Today’s iconic brands are often forged by unscrupulous…
18 May, 2022
On April 21st, the Queen’s birthday, a limited-edition Barbie doll in the likeness of Queen Elizabeth was released to mark the platinum jubilee.…
20 April, 2022
In today’s post-pandemic world, brands need to stand out for the right reasons and with the right Sentiments. We are seeing an increasing number of…
25 March, 2022
When we look at iconic female brands, there are five key things that have allowed them to be so successful: having a brand story, consistency,…
17 March, 2022
Online shopping has drastically changed in the past decade, with major players continuing to revolutionise the e-commerce landscape. One notable…
11 February, 2022
What does marketing look like in a post-pandemic world? Lockdowns, social distancing, restrictions, and the subsequent shifts in consumer behaviour…
15 December, 2021
With an oversaturated digital marketplace, more brands are taking their brands offline as part of their marketing mix. Thanks to the pendemic, print,…
25 November, 2021
Consumer spending has been evolving since the onset of the pandemic, with a growing reliance on digital and online shopping due to extended lockdowns…
15 October, 2021
Let’s face it. We’ve all been that child down the supermarket aisle nagging mum to buy a treat. Pester Power, or the “nag factor”, is a type of…
28 September, 2021
Where have customers gone in a post-pandemic world? Let’s reconsider this social media posted about 12 months ago: The lights are on, retail…
28 August, 2021
As consumers are online more than ever, especially in a post-pandemic world, brands need to adjust and adapt in order to thrive. In a recent blog, we…
29 July, 2021
The recent pandemic has significantly altered the way we live, work, and interact in everyday life. The business landscape also changed dramatically,…
28 June, 2021
Branding might sound easy, yet have you ever wondered by so many businesses still seem to get it wrong? On the other hand, have you noticed how…
13 December, 2020
You have a killer product. You have a stellar team. Your marketing is on point. There’s just one problem. You don’t have a name for your brand! If…
12 December, 2020
Many business, brands in fact are pivoting and looking for new ways to re-enter existing markets or to give their business a new ‘perceived’ look. So…
1 May, 2020
Australia is a country that has demonstrated business innovation time and time again. Many inventions that have changed the world were created here,…
13 December, 2019
Tips to get started writing a brief for your graphic designer with Stella Gianotto, Branding Expert We’ve all heard the horror stories of that time…
7 October, 2019
If branding is vital for business (and/or personal) success, how do you differentiate yourself and monetising your brand? Everyone knows what a…
30 June, 2019
Biggest Branding Misconceptions 30 June 2019, with hosts Matt Purcell and Matthew Holland What are the biggest misconceptions about branding? On…
20 June, 2019
How Brands Grow: What SMEs need to know with Stella Gianotto June 2019, with Lauren Kress, The Business Scientist “Very excited to be releasing this…
6 June, 2019
“We can never see past the choices we don’t understand.” Empowering Modern Marketing Leaders Inspired by the movie Matrix and how the…
30 May, 2019
Branding is, where advertising stops, and marketing doesn’t go. with Stella Gianotto, Branding Expert Back in the day, cattle were branded to help…
13 May, 2019
“It’s not what you say, it’s how you say it that makes the difference.” Last week, we talked about the power of ‘ONE’ in business (click here if you…
7 May, 2019
Like millions of others, I just had to go and see the movie Bohemian Rhapsody. And like many in the audience, I wasn’t sure that I would recognise…
4 May, 2019
Are you comfortable missing out on sales and customers? Are you a business owner who takes emails and electronic newsletters for granted? Do you…
23 April, 2019
Female entrepreneurs need to be savvy about investing effort into creating consistent personal branding that will help propel them towards business…
15 April, 2019
BRAND FOR BRANDS AGENCY HAS BEEN AWARDED THE “BEST BRAND DESIGN AGENCY 2019 – SYDNEY” IN THE INTERNATIONAL LUXLIFE DESIGNER AWARDS. For its second…
10 March, 2019
7 MARCH 2019, WITH STELLA GIANOTTO, BRANDING EXPERT – FIRST APPEARED ON THE DAILY BULLETIN Branding isn’t new, but it’s become an integral factor in…
3 March, 2019
BRAND FOR BRANDS LANDS ON LOGOS 27 FEBRUARY 2019, WITH STELLA GIANOTTO, BRANDING EXPERT RENOWNED tennis star Andre Agassi once said: “Image is…
25 February, 2019
19 February 2019, with Stella Gianotto, Branding Expert Once available only to large corporations, branding is now more accessible and vitally…
20 February, 2019
5 MINUTES WITH OUR STAR CONTRIBUTOR STELLA 13 FEBRUARY 2019 The Shaker sat down with Stella “to get to know the women behind the brand”. She answers…
14 December, 2018
WHAT WILL YOU (OR YOUR BUSINESS) BE DOING OVER THE SUMMER BREAK? RESTING, SUN-BAKING OR SIMPLY CHECKING OUT… The reality is, that savvy brands have…
15 November, 2018
POP QUIZ, MONDAY WITH STELLA GIANOTTO, CREATIVE DIRECTOR AT BRAND FOR BRANDS AGENCY 11 NOVEMBER 2018 Head on over to Pop Quiz Monday to read…
20 October, 2018
The facts and figures about SMB websites (based on the 2018 Yellow Digital Report): – Over 25% of small businesses don’t have a website – 57% said…
30 September, 2018
TOP TEN TIPS FOR CREATING AN IMPACTFUL LOGO 25 September 2018 As world famous Tennis star Andre Agassi said “Image is EVERYTHING,” and it’s…
8 September, 2018
A BRAND IS MORE THAN A NAME AND LOGO BY STELLA GIANOTTO, 3 SEPTEMBER 2018 Before we can start with what branding actually is, let’s understand what…
4 September, 2018
Numerous business in a start-up stage usually look to “save” money by cutting corners on branding, marketing and advertising. It may work in the…
24 August, 2018
A successful brand that understands different ways to get more sales will see loyalty from their consumers in the form of repeat business, more…
18 August, 2018
7 MISTAKES WITH YOUR PERSONAL BRAND BY STELLA GIANOTTO, 15 AUGUST 2018 The idea of having – or building – a personal brand can be off-putting for…
14 August, 2018
Do you think doing your own PR is going to be hard? Well, it isn’t! In July, we shared our excitement on how we’ve been able to handle our own PR and…
10 August, 2018
How much should I spend on my brand, and when? A guide to branding your business BY STELLA GIANOTTO, 7 AUGUST 2018 It is true that some businesses…
18 July, 2018
How much should you spend on your brand? BY STELLA GIANOTTO, 17 JULY 2018 It is true that some businesses spend only a few thousand dollars on…
16 July, 2018
7 MISTAKES TO AVOID WHEN BUILDING YOUR PERSONAL BRAND AS A PT BY STELLA GIANOTTO, 13 JULY 2018 Master your branding strategy with these top tips…
11 July, 2018
HOW MUCH SHOULD I SPEND ON MY BRAND, AND WHEN? BY STELLA GIANOTTO, 06 JULY 2018 It is true that some businesses spend only a few thousand dollars on…
10 July, 2018
We are so excited to share with you how we have been able to create our own PR with journalists and publicists. We worked one-on-one with great…
6 July, 2018
HOW MUCH SHOULD I SPEND ON MY BRAND, AND WHEN? BY STELLA GIANOTTO, 02 JULY 2018 It is true that some businesses spend only a few thousand dollars on…
23 June, 2018
How much should I spend on my brand, and when? BY STELLA GIANOTTO, 21 JUNE 2018 It is true that some businesses spend only a few thousand dollars on…
30 May, 2018
Lets face it; Direct Mail has been around a long time. We recognise it in many forms, from your local newsletter through to a gimmick piece with a…
24 May, 2018
WHY A CHEAP LOGO IS THE MOST EXPENSIVE THING YOU’LL BUY THREE REASONS WHY A CHEAP LOGO IS THE MOST EXPENSIVE THING YOU’LL EVER BUY In the past few…
15 May, 2018
OUR OWN CREATIVE DIRECTOR, STELLA GIANOTTO, WILL BE SPEAKING AT BUSINESS IN HEELS ON How do you WEAR your brand? What you will experience: Learn how…
18 October, 2017
The histroy of SEO is a sort-of war ensued between the search engines and webmasters—a cat-and-mouse game with escalating stakes, namely egos and…
17 May, 2017
Before we can answer the question is Search Engine Optimisation (SEO) worth it? We have to understand the true value of SEO. Let’s start with the…
15 May, 2017
There’s an old Chinese curse – May you live in interesting times. Is it a curse, or a challenge? We’ve had a change of government, a new budget…
25 April, 2017
They say you should love what you do. It’s why many of us spend hours refining our trade, our skills, networking, and losing sleep over little things…
30 March, 2017
As business owners, there is no denying that we’ve all had a rough patch in business. For some business’ it’s meant closure, for others, tightening…
12 February, 2017
After seeing countless clients and fellow business owners fail to get results from scam Adwords or website SEO campaigns, we decided to try Search…
2 December, 2016
Not everyone loves (or even likes) to do their own marketing, it always seems like such a chore… However, it is a necessary task if you want to…
21 November, 2016
Innovation is something that we take seriously at Brand for Brands and as part of our new look and our own branding campaign to gain presence in the…
18 November, 2016
Before we can start with what branding actually is, let’s understand what branding is NOT… Branding is not only a logo that your sign maker quickly…
16 November, 2016
In 2005, I took out a $15k ad with the Yellow Pages. My ad ran for three years, after which it wasn’t paying for itself anymore, so I was offered a…
6 November, 2016
FACT: YOUR BRAND IS CREATED OUT OF CUSTOMER CONTACT AND THE EXPERIENCE YOUR CUSTOMERS HAVE OF YOU Brand for Brands Agency’s “Slim ‘n’ Trim…
24 October, 2016
FACT: A BUSINESS BASED ON BRANDING IS, VERY SIMPLY, A BUSINESS PRIMED FOR SUCCESS. At Brand for Brands Agency, our core business is based on…