Graphic Design

When working with our graphic designers to design a logo, you will need to provide us with a range of information and images that you like (or inspire you) to help us create a logo for you, that accurately represents your brand or your business. You should also identify the target audience you want to reach, including their age, gender, and interests. This will help our designer create a logo that appeals to your intended audience. It’s also important to describe your brand’s personality, including its values, tone, and style – if you are unsure on how to do this our Creative Director will do this with you. This will help our designer to create a logo that aligns with your brand identity and conveys the right message to your target audience. Color preferences are another important consideration when designing a logo. You should let the designer about any color preferences you have, such as specific colours or colour schemes, to ensure that the logo fits with your brand identity. Design inspiration is also helpful for the designer to understand your vision for the logo. It’s always a great idea to provide examples of logos that you like or that inspire you, along with any specific design elements that you would like to incorporate into your logo. Don’t fall into the trap of only looking at your direct competitors, look for inspiration outside of your industry. Finally, it’s important to explain where you plan to use your logo, such as on a website, business cards, or advertising materials. This will help the designer create a logo that works well in all of these applications. The more information you provide to us and to your graphic designer, the better end result you will achieve. The outcome will be a logo that has been created to accurately reflect your brand and appeals to your target audience.

As a rule of thumb, when you review a graphic designer or branding specialist’s portfolio (or any creative or digital person or agency) it is important to look for several key things. Look for consistency in the designer’s work not a specific design style. This means assessing whether they have a specific style or approach that carries across their body of work or is their diversity in the designs that you see in their portfolio. Then consider the quality of their work in terms of its visual impact, creativity, and technical execution. Look for examples in their work that demonstrate the designer’s versatility in working across a range of design styles and applications. A designer with the one design style or ‘known for a particular trend’ may not suit your business, in fact you run the risk of looking like other designs they have previously created. It’s important to assess how relevant the designer’s previous work is to your own design needs or business goals – this is vital. Consider the length of their experience designing for similar industries or audiences like your business . Most importantly, look for feedback or testimonials from previous clients to get a sense of the designer’s professionalism, communication skills, and ability to meet client expectations. By using these factors, you’ll be able assess our experience and suitability for your design project.

Yes, you can, a brand style guideline or branding guideline is a set of rules and guidelines that govern how a brand should be represented visually and tonally across all marketing materials and communications. Our purpose for a brand guideline is to ensure consistency in the brand’s messaging and presentation, which helps you to strengthen the brand’s identity and recognition among consumers. Brand guidelines typically include an outline on the brand’s visual identity, including the logo, color palette, typography, imagery, and overall design style. It may also include guidelines on the brand’s tone of voice, messaging, and content style – depending on the stage or lifecycle that your brand or business is currently at. Creating a brand guideline is an important step for any business in building and maintaining a strong brand identity. Your style guide will ensure that all marketing materials and communications are consistent and aligned with the brand’s values and messaging that we create for you. This helps to build trust and credibility among consumers and creates a memorable brand experience. We will work with you to develop a brand identity and messaging strategy, and then create a set of guidelines that outline how your brand should be represented visually and tonally. Some larger companies may have an in-house branding team that can develop the brand guideline internally together with our advice and assistance.

In our own words, Graphic design is a creative field that involves the visual communication of ideas and messages through the use of images, typography, and other design elements. It is a powerful tool for businesses and organisations to connect with their target audience, build brand recognition, and convey important information. Our graphic design process begins with a brief from you (the client) outlining your goals and objectives, target audience, and any specific requirements you may have. We then dive deep into your product, service or industry and conduct research then we create various mood boards and explore different design concepts covering the visual, tonal and dimensional. Your design is refined and revised based on your feedback and input until a final product is approved. Throughout the design process, there are various design elements considered, including color, typography, layout, and composition – to name a few. Every design we create is both aesthetically pleasing and functional, impactful and effectively communicating the message to the target audience. Our process of graphic design is a collaborative effort between you, the client and the designer, working together to create the best visual representation of your idea, purpose, product, legacy or overall business concept.