Social Media Marketing

Branding is, where advertising stops, and marketing doesn’t go. with Stella Gianotto, Branding Expert   Back in the day, cattle were branded to help protect breeders and buyers from rustlers. Today’s iconic brands are often forged by unscrupulous knock-offs to mislead the gullible consumer. But, increasingly, the very word ‘brand’ has become the wild west…

More and more, people are using their mobile devices to search for things using Google. Inevitably, Google has been monitoring an individual’s search patterns and relating this basic behavior back to how the Google search engine indexes (or ranks) a website. It was only a matter of time before Google added ‘mobile friendliness’ or ‘mobile responsiveness’…

Before we can answer the question is Search Engine Optimisation (SEO) worth it? We have to understand the true value of SEO. Let’s start with the actual definition of SEO, according to Wikipedia ‘Search Engine Optimisation (SEO)’ is: “the process of affecting the visibility of a website or a web page in a search engine’s “natural”…

Read more on how many of the businesses that seem to have survived through the rough patches all have one thing in common…

Website SEO is a very liquid marketing tool. Good SEO is about generating more leads. It’s much more than ‘being found through Google’ or ‘owning a keyword’.

Business that hate marketing have 3 problems. Read more about the solutions here: DIY marketing. Outsource marketing. Branding Consultation. Marketing Audit.

It is crucial to market your brand by leveraging various social media channels in a time when there are so many start-ups and small business’ with non-existent budgets. Here are some Social Media Tips to help you along the way…

A marketing campaign refers to a series of marketing activities that communicate a series of targeted messages, to buy or sell in a market. Read more to find out more about marketing campaigns.

While it might appear a shocking statement at first glance, some social networks have a surprising number of similarities to sex. Check here for more info!