Social Media Marketing

Where advertising stops, and marketing doesn't go | Branding Expert
May 30, 2019

Where advertising stops, and marketing doesn’t go

Branding is, where advertising stops, and marketing doesn’t go. with Stella Gianotto, Branding Expert   Back in the day, cattle were branded to help protect breeders and buyers from rustlers. Today’s iconic brands are often forged by unscrupulous knock-offs to mislead the gullible consumer. But, increasingly, the very word ‘brand’ has become the wild west…

June 23, 2017

If Your Website is Not Mobile Friendly, Your Business is Sunk

More and more, people are using their mobile devices to search for things using Google. Inevitably, Google has been monitoring an individual’s search patterns and relating this basic behavior back to how the Google search engine indexes (or ranks) a website. It was only a matter of time before Google added ‘mobile friendliness’ or ‘mobile responsiveness’…

Is Search Engine Optimisation (SEO) really worth the trouble
May 17, 2017

Is SEO Worth the Trouble?

Before we can answer the question is Search Engine Optimisation (SEO) worth it? We have to understand the true value of SEO. Let’s start with the actual definition of SEO, according to Wikipedia ‘Search Engine Optimisation (SEO)’ is: “the process of affecting the visibility of a website or a web page in a search engine’s “natural”…

Social Media | Digital Marketing Material for Peter Watson Art | Brand for Brands Agency
August 15, 2016

Social Media Tips for your Brand

With so many start-ups, solopreneurs and small business’ with non-existent budgets, it is crucial to market your brand by leveraging various social media channels. Online retailers (or e-tailers) and global brands have managed to do this successfully and still maintain control of their marketing budgets through branded exercises. We have to acknowledge that traditional methods…

What is a marketing campaign?
June 12, 2016

What the f**k is a marketing campaign?

Seriously, it’s a common question we get asked, almost daily… What is a marketing campaign? To help us understand, a marketing campaign (simply put) is a series of marketing activities, where a brand will communicate in a specific design style and tone, throughout a series of 3-4 targeted marketing messages. A marketing campaign can be spread across…

Why is Facebook like sex?
April 7, 2016

Why is Facebook like sex?

Seriously, we all want it, we all think about and when it comes to doing it… we all think we’re much better at it than we really are. While it might appear a shocking statement at first glance, some social networks (like Facebook) have a surprising number of similarities to sex. This extended metaphor is…