The trend of making old things new again: the power of rebranding
When consumers spend their money at a certain, hand-picked business,…
Advertising is dead: how luxury brands have transformed their marketing
It is often said that to get to where the best of the best is, you need to do…
4 reasons why brands lose customers or clients
Your customer base is your business’s most valuable asset, and maintaining it ‒…
Want to build a powerful brand?
WANT TO BUILD A POWERFUL BRAND? HIRE MORE WOMEN IN LEADERSHIP ROLES. There’s a…
3 branding lessons to learn from Elvis: How Priscilla Presely kept the legacy alive
Building a brand and building a business are not the same. A business can be…
How can you take advantage of a personal brand to grow your business?
We see celebrities, athletes even politicians doing it, but what does in…
The Impact Of A Strong Brand Identity On Your Business’s Bottom Line
A strong brand identity is essential for any business looking to make a lasting…
Pulling power of personal brands
What is the difference between a business brand and a personal brand? How can…
Should you rebrand your most recognisable asset?
Rebranding is increasingly being seen as a recent trend to give businesses a…
Is rebranding a new trend?
As we move on from the pandemic, we see a surge of brands choosing to actively…