Branding is, where advertising stops, and marketing doesn’t go. with Stella Gianotto, Branding Expert   Back in the day, cattle were branded to help protect breeders and buyers from rustlers. Today’s iconic brands are often forged by unscrupulous knock-offs to mislead the gullible consumer. But, increasingly, the very word ‘brand’ has become the wild west…

Brand For Brands Agency has been awarded the “Best Brand Design Agency 2019 – Sydney” in the International LUXlife Designer Awards. For its second year LUXlife presented the Designer Awards encompassing and rewarding the innovative, the wild and the wonderful. From interior design, advertising and PR, to those who produce the items we didn’t know we needed,…

Why savvy female entrepreneurs need branding more than ever   7 March 2019, with Stella Gianotto, Branding Expert   Branding isn’t new, but it’s become an integral factor in any business success, especially for female entrepreneurs. With an oversupply of skincare, hair and beauty products, fashion accessories, healthy supplements and other products offered by the…

Brand for Brands lands on logos   27 February 2019, with Stella Gianotto, Branding Expert   RENOWNED tennis star Andre Agassi once said: “Image is everything”. That is especially true when it comes to a business logo. As the cornerstone of any brand, a logo can effectively express a brand’s essence that’s more easily digested…

Why Branding is vital to your family business   19 February 2019, with Stella Gianotto, Branding Expert   Once available only to large corporations, branding is now more accessible and vitally important to every size (and type) of family business, including yours. But what is branding and how does it contribute to your business’ success?…

5 Minutes with Our Star Contributor Stella   13 February 2019   The Shaker sat down with Stella “to get to know the women behind the brand”. She answers questions like: Tell me about a project or accomplishment that you consider to be the most significant in your career? Who is your role model, and why? When…

Top ten tips for creating an impactful logo   25 September 2018   As world famous Tennis star Andre Agassi said “Image is EVERYTHING,” and it’s especially true when it comes to a business logo. As the cornerstone of any brand, a logo can effectively express a brand’s essence that’s more easily digested than a…

A brand is more than a name and logo   by Stella Gianotto, 3 September 2018   Before we can start with what branding actually is, let’s understand what branding is NOT… Branding is not a logo that your printer quickly “whipped up” because you needed some business cards. Branding is not the product that…

7 Mistakes with your Personal Brand   by Stella Gianotto, 15 August 2018   The idea of having – or building – a personal brand can be off-putting for some, but yes, you do need to put some effort into creating one because a strong personal brand that helps you stand out in the crowded corporate…

How much should I spend on my brand, and when? A guide to branding your business   by Stella Gianotto, 7 August 2018   It is true that some businesses spend only a few thousand dollars on branding, whilst others spend tens of thousands or even hundreds of thousands of dollars. With such a large range,…