Biggest Branding Misconceptions 30 June 2019, with hosts Matt Purcell and Matthew Holland What are the biggest misconceptions about branding? On this episode of SME Experts, Stella Gianotto from Brand for Brands Agency addresses how to build a brand for your SME, even without a budget. You will learn: – The biggest branding…
How Brands Grow: What SMEs need to know with Stella Gianotto June 2019, with Lauren Kress, The Business Scientist “Very excited to be releasing this special episode this week where we talk about Prof Byron Sharp’s How Brands Grow specifically in relation to some of the controversial discussion that has occurred around differentiation…
Branding is, where advertising stops, and marketing doesn’t go. with Stella Gianotto, Branding Expert Back in the day, cattle were branded to help protect breeders and buyers from rustlers. Today’s iconic brands are often forged by unscrupulous knock-offs to mislead the gullible consumer. But, increasingly, the very word ‘brand’ has become the wild west…
Brand For Brands Agency has been awarded the “Best Brand Design Agency 2019 – Sydney” in the International LUXlife Designer Awards. For its second year LUXlife presented the Designer Awards encompassing and rewarding the innovative, the wild and the wonderful. From interior design, advertising and PR, to those who produce the items we didn’t know we needed,…
Why savvy female entrepreneurs need branding more than ever 7 March 2019, with Stella Gianotto, Branding Expert Branding isn’t new, but it’s become an integral factor in any business success, especially for female entrepreneurs. With an oversupply of skincare, hair and beauty products, fashion accessories, healthy supplements and other products offered by the…
Brand for Brands lands on logos 27 February 2019, with Stella Gianotto, Branding Expert RENOWNED tennis star Andre Agassi once said: “Image is everything”. That is especially true when it comes to a business logo. As the cornerstone of any brand, a logo can effectively express a brand’s essence that’s more easily digested…
Why Branding is vital to your family business 19 February 2019, with Stella Gianotto, Branding Expert Once available only to large corporations, branding is now more accessible and vitally important to every size (and type) of family business, including yours. But what is branding and how does it contribute to your business’ success?…
5 Minutes with Our Star Contributor Stella 13 February 2019 The Shaker sat down with Stella “to get to know the women behind the brand”. She answers questions like: Tell me about a project or accomplishment that you consider to be the most significant in your career? Who is your role model, and why? When…
Top ten tips for creating an impactful logo 25 September 2018 As world famous Tennis star Andre Agassi said “Image is EVERYTHING,” and it’s especially true when it comes to a business logo. As the cornerstone of any brand, a logo can effectively express a brand’s essence that’s more easily digested than a…
A brand is more than a name and logo by Stella Gianotto, 3 September 2018 Before we can start with what branding actually is, let’s understand what branding is NOT… Branding is not a logo that your printer quickly “whipped up” because you needed some business cards. Branding is not the product that…