As seen on the Australian Retailers Association (ARA) – Top ten tips for creating an impactful logo
Top ten tips for creating an impactful logo
25 September 2018
As world famous Tennis star Andre Agassi said “Image is EVERYTHING,” and it’s especially true when it comes to a business logo. As the cornerstone of any brand, a logo can effectively express a brand’s essence that’s more easily digested than a written explanation of your products or services.
Branding expert Stella Gianotto established over 3,000 logos in her career and has learnt a few things about how to create an impactful logo that will help make a brand stand out. Here are her top 10 tips to consider when designing yours.
1. Avoid designing a logo that is too similar to another brand’s.
Once a brand has become established it starts to become recognised by the general public. If you choose (or copy) a logo design that’s too similar to another brand, your market presence may be forgotten or overlooked – as your logo is mistaken for someone else’s and, worse still, they win the business!1. Avoid designing a logo that is too similar to another brand’s.
The mission of the Australian Retailers Association (ARA) is to ensure retail success by informing, protecting, advocating, educating and saving money for members. Founded in 1903, the Australian Retailers Association (ARA) is Australia’s largest association, representing the country’s $310 billion sector, which employs more than 1.2 million people.