TOP TEN TIPS FOR CREATING AN IMPACTFUL LOGO

25 September 2018

As world famous Tennis star Andre Agassi said “Image is EVERYTHING,” and it’s especially true when it comes to a business logo. As the cornerstone of any brand, a logo can effectively express a brand’s essence that’s more easily digested than a written explanation of your products or services.

Branding expert Stella Gianotto established over 3,000 logos in her career and has learnt a few things about how to create an impactful logo that will help make a brand stand out. Here are her top 10 tips to consider when designing yours.

1. Avoid designing a logo that is too similar to another brand’s.

Once a brand has become established it starts to become recognised by the general public. If you choose (or copy) a logo design that’s too similar to another brand, your market presence may be forgotten or overlooked – as your logo is mistaken for someone else’s and, worse still, they win the business!1. Avoid designing a logo that is too similar to another brand’s.

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