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What makes a good female brand iconic?
March 25, 2022

What makes a good female brand iconic?

When we look at iconic female brands, there are five key things that have allowed them to be so successful: having a brand story, consistency, maintaining a connection with their target market, a great product or service, and strong values.  Any company can learn from the biggest and best in the female business world. Let’s…

The NEW next: The AMAZON effect on retail brands
March 17, 2022

The NEW next: The AMAZON effect on retail brands

Online shopping has drastically changed in the past decade, with major players continuing to revolutionise the e-commerce landscape. One notable influencer is Amazon, the American multinational tech company founded by Jeff Bezos that initially started as an online marketplace for books in 1994. What is the Amazon phenomenon? Amazon has forever changed the way we…

Why do Brands need to Go Offline Now?
December 15, 2021

Why do Brands need to Go Offline Now?

With an oversaturated digital marketplace, more brands are taking their brands offline as part of their marketing mix. Thanks to the pendemic, print, packaging and direct mail make a comeback as a tangible and physical way to reach and interact with the customer. Consumer Experience is Key While restrictions and lockdowns are still in place…

How are consumers spending their money now
November 25, 2021

How are consumers spending their money now?

Consumer spending has been evolving since the onset of the pandemic, with a growing reliance on digital and online shopping due to extended lockdowns and restrictions. Research indicates that Australia has recorded the largest week of online shopping in August 2021.  Online shopping purchase volume increased by 48.2% year-on-year in NSW during the eight weeks…