Consumer spending has been evolving since the onset of the pandemic, with a growing reliance on digital and online shopping due to extended lockdowns and restrictions. Research indicates that Australia has recorded the largest week of online shopping in August 2021. Online shopping purchase volume increased by 48.2% year-on-year in NSW during the eight weeks…
Let’s face it. We’ve all been that child down the supermarket aisle nagging mum to buy a treat. Pester Power, or the “nag factor”, is a type of marketing where children are pitched and targeted to pester or ‘nag’ their parents to buy the product. Pester Power in Action Marketers realised the potential in targeting…
Where have customers gone in a post-pandemic world? Let’s reconsider this social media posted about 12 months ago: The lights are on, retail assistants are in, but where are all the consumers? They’re out there. Retail brands need to look for them. The ‘if you build it they will NO LONGER come’ approach in retail…
As consumers are online more than ever, especially in a post-pandemic world, brands need to adjust and adapt in order to thrive. In a recent blog, we discussed how brands need to follow new rules of marketing with the “new normal.” This includes looking at your marketing mix. Social Media in your marketing mix It’s no surprise…
The recent pandemic has significantly altered the way we live, work, and interact in everyday life. The business landscape also changed dramatically, with many businesses that struggled while others adjusted and boomed. Undoubtedly, for brands to thrive and succeed beyond the pandemic, they need to adapt and follow new rules of marketing with the ‘new…
Branding might sound easy, yet have you ever wondered by so many businesses still seem to get it wrong? On the other hand, have you noticed how iconic brands get it right? They start with the fundamentals of what a ‘brand’ is. Brands, more than a Name or a Logo Your brand is not your…
You have a killer product. You have a stellar team. Your marketing is on point. There’s just one problem. You don’t have a name for your brand! If you are anything like me, in Highschool you could write the best essay your teacher had ever seen, but it was always made an unappealing first impression. Why?…
Many business, brands in fact are pivoting and looking for new ways to re-enter existing markets or to give their business a new ‘perceived’ look. So they’re turning to their brand and starting with the logo. When a logo is created properly, underpinned by a solid brand strategy is can be the best investment your…
Back in the day, cattle were branded to help protect breeders and buyers from rustlers. Today’s iconic brands are often forged by unscrupulous knock-offs to mislead the gullible consumer. But, increasingly, the very word ‘brand’ is itself used by marketing agencies to mislead businesses about the services and expertise being offered. Today’s caveat is ‘Beware…
Australia is a country that has demonstrated business innovation time and time again. Many inventions that have changed the world were created here, in our sunburnt country. Some of these inventions include the black box recorder fitted in all aircraft, spray on skin to help burn victims recover, cochlear implants to assist deaf people to…