The trend of making old things new again: the power of rebranding
When consumers spend their money at a certain, hand-picked business,…
Advertising is dead: how luxury brands have transformed their marketing
It is often said that to get to where the best of the best is, you need to do…
The Impact Of A Strong Brand Identity On Your Business’s Bottom Line
A strong brand identity is essential for any business looking to make a lasting…
Pulling power of personal brands
What is the difference between a business brand and a personal brand? How can…
Should you rebrand your most recognisable asset?
Rebranding is increasingly being seen as a recent trend to give businesses a…
Is rebranding a new trend?
As we move on from the pandemic, we see a surge of brands choosing to actively…
The million-dollar question for 2022: To rebrand or not to rebrand?
As the world begins to shake off the pandemic, businesses are looking for ways…
Will the real branding expert please stand up?
Back in the day, cattle were branded to help protect breeders and buyers…
The Queen – a marketing powerhouse or a dying legacy?
On April 21st, the Queen’s birthday, a limited-edition Barbie doll in the…
Why Rebranding is Powerful in Today’s Post Pandemic World
In today’s post-pandemic world, brands need to stand out for the right reasons…