If you’re thinking about a rebrand or even just a little brand refresh, it’s a good idea to test out changes before taking them live formally. November and December are perfect times for testing new visuals, messaging and offers before going all-in for 2025.
Using your holiday campaigns to experiment with brand updates lets you gather real-time feedback, giving you a clear view of what your customers actually like—before you make the big changes official. Here’s how our brand design agency in Sydney recommends you use the holiday hype to your advantage.
Why Now?
Rebranding can be a huge step, whether you’re making a few tweaks or going for a total overhaul. Testing changes to your colour palette or content tone during the holiday season is easy because your audience is spending more time online or shopping, which means they’re more likely to check out your new look and share what they think.
With more people clicking, buying and commenting, you’ll get plenty of responses to see what sticks and what doesn’t. Testing and building your rebrand now means you can make any final adjustments before January, so you’re ready to roll in the new year. Wait until January to start and you may not be launching until Easter—in today’s business landscape you can afford to wait that long?
What to Test?
Start by picking the parts of your brand you want to focus on. It could be certain elements or the whole shebang. You may want to update and test only your visual corporate identity – is it time for a new logo, colour palette, updated imagery, or even product packaging?
If you’re happy with your visuals, it might be time to look at new taglines, your tone of voice, or how you’re framing your brand’s story. Brands often overlook their messaging, forgetting that it’s a vital part of their brand as their logo or font palette.
If you’re ready to get a jump on your new branding for 2025, now is the perfect time to get started. Reach out to us today and tell us more about your rebranding goals. Brand design is our agency’s passion, and we’ve helped hundreds of agencies across Sydney test and launch strategic branding overhauls and updates.
