Some social media marketing technologies and trends in Sydney are pushing the boundaries of what is genuine and real, leading to an over saturation of inauthentic “fake” content.

Here are some of the most cutting-edge—and unsettling—trends that are reshaping social media marketing and why creating truly creative, real and original content is the only way to set your brand apart in the future…

AI-Created Deep Fake People

One of the most groundbreaking yet eerie trends in social media marketing is the use of AI to create fake people. Advanced AI technologies can generate highly realistic digital personas that can be used to create videos, write posts and engage with audiences. These AI-generated influencers can perform any task a human could without the limitations of fatigue, personal bias, or the need for compensation.

Audiences may engage with these digital personas without knowing they are interacting with an ‘artificial intelligence’ – leading to a loss of trust when the truth is revealed. Brands that rely heavily on AI-generated content risk alienating their audience if they are perceived as deceptive.

Influencer Farms

Influencer farms are another unsettling trend emerging in the social media marketing world. These farms are essentially networks of fake or semi-real influencers created to promote products and services. Unlike traditional influencer marketing, where brands collaborate with real, well-known individuals, influencer farms generate multiple personas that can be controlled and directed en masse.

These fabricated influencers can flood social media platforms with coordinated messages, creating an illusion of widespread endorsement. While this can lead to short-term gains in visibility and engagement, it contributes to the growing problem of inauthentic content which ultimately dilutes brands.

As audiences become savvier and more skeptical, they will start to question the validity of influencer endorsements, potentially damaging the credibility of brands that use these tactics.

Being Real Might Become A Major Competitive Advantage

Genuine, creative content will continue to become a rare and valuable commodity.

While inauthentic tactics might offer short-term gains, building a brand on genuine connections and trust ensures long-term success. Authenticity fosters a loyal customer base that is more likely to stick with your brand through ups and downs.

To leverage authenticity for your brand as a key differentiator, consider the following strategies:

  • Be Transparent: Share the story behind your brand, your values, and your why? Let your audience see the real people behind the business, the real you.
  • Show Vulnerability: Don’t be afraid to show the human side of your brand. Share both successes and challenges, let your audience know that you value honesty and transparency.
  • Invest in Quality Content: Focus on creating high-quality, creative content that reflects your brand’s personality and values. Authentic content is more engaging and memorable than generic, mass-produced posts.

If your Sydney brand needs help with creating an authentic social media marketing strategy, get in touch with us. An instant PR vehicle for brands, your social media deserves to be managed carefully and professionally.