Why do Brands need to Go Offline Now?
With an oversaturated digital marketplace, more brands are taking their brands…
How are consumers spending their money now?
Consumer spending has been evolving since the onset of the pandemic, with a…
How brands (big and small) can cash in on pester power
Let’s face it. We’ve all been that child down the supermarket aisle nagging mum…
Why Branding trumps Advertising in a post-pandemic world?
Where have customers gone in a post-pandemic world? Let’s reconsider this…
Dear Brands, it’s time to re-mix your marketing mix?
As consumers are online more than ever, especially in a post-pandemic world,…
Building a Brand for the Future – Post COVID and Beyond
The recent pandemic has significantly altered the way we live, work, and…
Is there a link between Strong Leadership and Iconic Brands?
Branding might sound easy, yet have you ever wondered by so many businesses…
The 7 Golden Rules to Developing a Great Business Name for your Brand
You have a killer product. You have a stellar team. Your marketing is on…
Why a cheap logo is the most expensive thing you’ll ever buy
Many business, brands in fact are pivoting and looking for new ways to re-enter…
The power of just ‘ONE more’ in business… (Part 2)
“It’s not what you say, it’s how you say it that makes the difference.” Last…