Content Generation

Building a Brand for the Future – Post COVID and Beyond
July 29, 2021

Building a Brand for the Future – Post COVID and Beyond

The recent pandemic has significantly altered the way we live, work, and interact in everyday life. The business landscape also changed dramatically, with many businesses that struggled while others adjusted and boomed. Undoubtedly, for brands to thrive and succeed beyond the pandemic, they need to adapt and follow new rules of marketing with the ‘new…

Are you comfortable missing out on sales and customers? | The power of just ‘ONE more’ in business… | Content Generation
May 13, 2019

The power of just ‘ONE more’ in business… (Part 2)

“It’s not what you say, it’s how you say it that makes the difference.” Last week, we talked about the power of ‘ONE’ in business (click here if you missed it.) Here is an example of headlines using persuasive copy, from Victor Schwab, one of the world’s best mail-order copywriters and author of ‘How to…

Are you comfortable missing out on sales and customers? | The power of just ‘ONE more’ in business… | Content Generation
May 4, 2019

The power of just ‘ONE more’ in business…

Are you comfortable missing out on sales and customers? Are you a business owner who takes emails and electronic newsletters for granted? Do you consider one more email as ‘more junk’ in your inbox because you’re bombarded with so many? It’s OK to admit it, because I am too… And I’m in the business of…