Let’s face it. We’ve all been that child down the supermarket aisle nagging mum to buy a treat. Pester Power, or the “nag factor”, is a type of marketing where children are pitched and targeted to pester or ‘nag’ their parents to buy the product. Pester Power in Action Marketers realised the potential in targeting…
Where have customers gone in a post-pandemic world? Let’s reconsider this social media posted about 12 months ago: The lights are on, retail assistants are in, but where are all the consumers? They’re out there. Retail brands need to look for them. The ‘if you build it they will NO LONGER come’ approach in retail…
As consumers are online more than ever, especially in a post-pandemic world, brands need to adjust and adapt in order to thrive. In a recent blog, we discussed how brands need to follow new rules of marketing with the “new normal.” This includes looking at your marketing mix. Social Media in your marketing mix It’s no surprise…
The recent pandemic has significantly altered the way we live, work, and interact in everyday life. The business landscape also changed dramatically, with many businesses that struggled while others adjusted and boomed. Undoubtedly, for brands to thrive and succeed beyond the pandemic, they need to adapt and follow new rules of marketing with the ‘new…
Branding might sound easy, yet have you ever wondered by so many businesses still seem to get it wrong? On the other hand, have you noticed how iconic brands get it right? They start with the fundamentals of what a ‘brand’ is. Brands, more than a Name or a Logo Your brand is not your…
You have a killer product. You have a stellar team. Your marketing is on point. There’s just one problem. You don’t have a name for your brand! If you are anything like me, in Highschool you could write the best essay your teacher had ever seen, but it was always made an unappealing first impression. Why?…
“It’s not what you say, it’s how you say it that makes the difference.” Last week, we talked about the power of ‘ONE’ in business (click here if you missed it.) Here is an example of headlines using persuasive copy, from Victor Schwab, one of the world’s best mail-order copywriters and author of ‘How to…
Are you comfortable missing out on sales and customers? Are you a business owner who takes emails and electronic newsletters for granted? Do you consider one more email as ‘more junk’ in your inbox because you’re bombarded with so many? It’s OK to admit it, because I am too… And I’m in the business of…