The Impact Of A Strong Brand Identity On Your Business’s Bottom Line
A strong brand identity is essential for any business looking to make a lasting…
Pulling power of personal brands
What is the difference between a business brand and a personal brand? How can…
Should you rebrand your most recognisable asset?
Rebranding is increasingly being seen as a recent trend to give businesses a…
Is rebranding a new trend?
As we move on from the pandemic, we see a surge of brands choosing to actively…
The million-dollar question for 2022: To rebrand or not to rebrand?
As the world begins to shake off the pandemic, businesses are looking for ways…
The Queen – a marketing powerhouse or a dying legacy?
On April 21st, the Queen’s birthday, a limited-edition Barbie doll in the…
Why Rebranding is Powerful in Today’s Post Pandemic World
In today’s post-pandemic world, brands need to stand out for the right reasons…
What makes a good female brand iconic?
When we look at iconic female brands, there are five key things that have…
The NEW next: The AMAZON effect on retail brands
Online shopping has drastically changed in the past decade, with major players…
Is it time brands got real and fess up to their mistakes?
What does marketing look like in a post-pandemic world? Lockdowns, social…