Content Generation

September 19, 2022

Pulling power of personal brands

What is the difference between a business brand and a personal brand? How can you take advantage of a personal brand to grow your business? A personal brand is built around you, and your business name is generally the same as your brand or at least associated with your name. In the modern digital era,…

Should You Rebrand Your Most Recognisable Asset
August 18, 2022

Should You Rebrand Your Most Recognisable Asset?

Rebranding is increasingly being seen as a recent trend to give businesses a boost after the pandemic. However, is it worth rebranding your most recognisable asset? When it comes to branding, your visual identity is a powerful form of communication. “What you see is what you get” – your brand’s visual identity is your most…

Is rebranding a new trend
July 15, 2022

Is rebranding a new trend?

As we move on from the pandemic, we see a surge of brands choosing to actively rebrand as they feel the need to update and secure their positioning in the recovering market. Is this becoming a trend for businesses to get ahead? While rebranding is an opportunity to accelerate growth and energise your business, it…

What makes a good female brand iconic?
March 25, 2022

What makes a good female brand iconic?

When we look at iconic female brands, there are five key things that have allowed them to be so successful: having a brand story, consistency, maintaining a connection with their target market, a great product or service, and strong values.  Any company can learn from the biggest and best in the female business world. Let’s…

The NEW next: The AMAZON effect on retail brands
March 17, 2022

The NEW next: The AMAZON effect on retail brands

Online shopping has drastically changed in the past decade, with major players continuing to revolutionise the e-commerce landscape. One notable influencer is Amazon, the American multinational tech company founded by Jeff Bezos that initially started as an online marketplace for books in 1994. What is the Amazon phenomenon? Amazon has forever changed the way we…

Why do Brands need to Go Offline Now?
December 15, 2021

Why do Brands need to Go Offline Now?

With an oversaturated digital marketplace, more brands are taking their brands offline as part of their marketing mix. Thanks to the pendemic, print, packaging and direct mail make a comeback as a tangible and physical way to reach and interact with the customer. Consumer Experience is Key While restrictions and lockdowns are still in place…