As we move on from the pandemic, we see a surge of brands choosing to actively rebrand as they feel the need to update and secure their positioning in the recovering market. Is this becoming a trend for businesses to get ahead? While rebranding is an opportunity to accelerate growth and energise your business, it…
As the world begins to shake off the pandemic, businesses are looking for ways to gain an edge back into the marketplace. It may feel tempting to rebrand as a way to start fresh and gain relevancy. However, rebranding is equally risky as it is opportunistic. When done poorly, it can do more harm than…
On April 21st, the Queen’s birthday, a limited-edition Barbie doll in the likeness of Queen Elizabeth was released to mark the platinum jubilee. Astoundingly, this was sold out within 3 seconds. There is little doubt that the Queen is one of the most depicted women in the world, and she shows us a thing or…
In today’s post-pandemic world, brands need to stand out for the right reasons and with the right Sentiments. We are seeing an increasing number of brands who are using rebranding as a strategy to re-enter the marketplace they were already in and reignite relationships with lapsed consumers, as well as attract new ones. However, rebranding…
When we look at iconic female brands, there are five key things that have allowed them to be so successful: having a brand story, consistency, maintaining a connection with their target market, a great product or service, and strong values. Any company can learn from the biggest and best in the female business world. Let’s…
Online shopping has drastically changed in the past decade, with major players continuing to revolutionise the e-commerce landscape. One notable influencer is Amazon, the American multinational tech company founded by Jeff Bezos that initially started as an online marketplace for books in 1994. What is the Amazon phenomenon? Amazon has forever changed the way we…
What does marketing look like in a post-pandemic world? Lockdowns, social distancing, restrictions, and the subsequent shifts in consumer behaviour meant that brands have had to adapt in the past two years. More than ever, the consumer is the priority now and your brand needs to stand out for all the right reasons. Previously, we…
With an oversaturated digital marketplace, more brands are taking their brands offline as part of their marketing mix. Thanks to the pendemic, print, packaging and direct mail make a comeback as a tangible and physical way to reach and interact with the customer. Consumer Experience is Key While restrictions and lockdowns are still in place…
Consumer spending has been evolving since the onset of the pandemic, with a growing reliance on digital and online shopping due to extended lockdowns and restrictions. Research indicates that Australia has recorded the largest week of online shopping in August 2021. Online shopping purchase volume increased by 48.2% year-on-year in NSW during the eight weeks…
Let’s face it. We’ve all been that child down the supermarket aisle nagging mum to buy a treat. Pester Power, or the “nag factor”, is a type of marketing where children are pitched and targeted to pester or ‘nag’ their parents to buy the product. Pester Power in Action Marketers realised the potential in targeting…