The power of just ‘ONE more’ in business… (Part 2)
“It’s not what you say, it’s how you say it that makes the difference.”
Last week, we talked about the power of ‘ONE’ in business (click here if you missed it.)
Here is an example of headlines using persuasive copy, from Victor Schwab, one of the world’s best mail-order copywriters and author of ‘How to write a good advertisement’ reveals some of the best headlines that work every time:
– Is the Life of a Child Worth $1 to You?
– To Men Who Want to Quit Work Someday, and
– You Can Laugh at Money Worries – If You Follow This Simple Plan
Catchy, right? You have invested so much time in creating your product and now you need a formula to get it known, and persuasive copy is it.
Email’s and newsletters are fun effective
In a recent article Forbes stated “it’s time to realize that newsletters are an important component of effective email marketing and branding. Ignoring them can restrict brands from growth“. It also goes on to say “Newsletters are imperative in taking your brand marketing to the next level.”
Interesting, isn’t it?
We are all bombarded with so many emails and newsletters, and tend to forget that it’s also an extremely cost effective way to boost sales in business. Yet we still talk ourselves out of sending newsletters without considering the reasons as to why you should start right now.
1. You’ve Got to Tell Them About Who You Are
Your clients, buyers and customers have to know that you exist. You’ve got to tell them “where you are” and how they can buy from you. Making this process real and intimate email or newsletter offers that opportunity.
2. Nurture Your Leads
The rewards of creating newsletters do exist, but nothing in sales is straightforward. A newsletter helps you to build real relationships. But you do need to establish a dialogue with your clients to generate leads.
The Reality, and what you can do
Email Marketing has come a long way and technology has made it easier and more cost effective for you to get your message out there. If used properly, email marketing (when coupled with persuasive content) is a very effective and proven way to promote a new service or advertise a new product. It can even form part of your business development strategy to generate more leads into sales.
But, you must start talking to your clients now
We all have to start somewhere, a simple design and a persuasive message are all you need to start with for an email newsletter. This is the best way you can deliver value to your clients and it’s a great asset that you can build upon.
We can help you find the right words and advise you on the steps you need to take on.
We can help you refine your persuasive messaging by working through the content you already have. We can sit with you to strategies topics and content that you can use to help you refine or create your branded message. And we can also build and distribute the email newsletter for you.
Make the most of your time now and get the framework for your electronic newsletters started.
Finding the strategy for your business begins with striking up a conversation to learn more.