The Physicians Telehealth Support Project was administered by The Royal Australasian College of Physicians in line with the federal Government’s Connecting Health Services with the Future initiative.
Telehealth is the use of videoconferencing technologies to conduct medical consultations where audio and visual information is exchanged in real time. Telehealth consultations can be conducted between a medical specialist and patients in the presence of their general practitioner or other health worker or can be conducted with no medical support at the patients end.
The client approached our team to assist in creating a brand that would resonate with the Physicians in a professional and approachable way, giving them confidence to be able to utilise technology in this way. The client required a number of collateral items in order to launch the initiative and engage with their audience.
We created a brand for the Telehealth project that was modern, professional and represented the use of technology for communication.
Our team created a logo, a number of collateral items, website design, and an annual report design. We then expanded this to conference materials and promotional items, including brochures, door hanger, postcards, pens, keep-cups, Post-it notes, mouse pads and USBs.
The circle or dot/point of origin has been strategically placed above the ‘T’ in Telehealth to imply it is a person. The Wi-Fi waves and additional lines imply a greater reach/communication across vast distances- representing the physical space between physician and patient. This strategic and visual element within the logo would form the bases of the brand.
The use of yellow brings through the rural component of Telehealth as the warmth and comfort, and resonated with technology in the community; while the blue was introduced to maintain brand consistency with The Royal Australasian College of Physicians logo. This colour palette worked well when co-brand or when used separately.
The client and their target audience were receptive to the brand, the way the information was laid out through the collateral, and the items were succinct and easy to read. Each item was found to be invaluable in reducing the barriers to the use of technology and embracing the initiative moving forwards.