Under the mentorship and creative direction of Stella Gianotto, the TwoBy2 brand strategy, identity and characters where created to tell the stories as part of the brand identity.
Client
Services
Children’s Religious Media was created in response to a lack of quality children’s Christian music. CRM compose catchy, memorable songs based on Bible stories to educate children and parents.
Under the mentorship and creative direction of Stella Gianotto, the TwoBy2 brand strategy, identity and characters where created to tell the stories as part of the brand identity.
The brand allows children to learn about classic Bible stories and fables through the adventures of Zak, Leo and Shylo. The brand had to appeal to children internationally, translate well, and be understood by those between 3-93yo.
Building a brand experience that children can identify with and, importantly, want to associate with is a huge challenge. They needed to be exciting, interesting, featuring children’s activities and other fun things for children to participate in.
The Outcome
The brand identity was used across many graphic design and website design mediums, including CD, merchandise and an online retail store (e-tailer) with music samples.
Two By 2’s brand has been embraced by children and parents, across various media and religious outlets, and has expanded into America.