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What actually is Branding?

Before we can start with what branding actually is, let’s understand what…


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Brands are Created by Customer Contact

FACT: YOUR BRAND IS CREATED OUT OF CUSTOMER CONTACT AND THE EXPERIENCE YOUR…


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Is Your Brand Primed for Success?

FACT: A BUSINESS BASED ON BRANDING IS, VERY SIMPLY, A BUSINESS PRIMED FOR…


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Team Centrebet: The Power of Sponsorship

Corporate sponsorship has become an essential part of 21st century life. This…


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Social Media Tips for your Brand

With so many start-ups, solopreneurs and small business’ with non-existent…


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How to innovate your brand to get more sales?

Every brand looks to innovate or become a leader in their marketplace, but…


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Project SHOWCASE … The True Strength of Brand

They say that you should love what you do and this why many of us spend hours…


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Get Branding Right The First Time

Many companies in a start-up phase generally skimp on the marketing budget and…


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Brand management – can you afford to neglect it?

Brand management is where marketing stops and advertisers don’t go. The process…


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What does a branding specialist do?

IN A WORLD DOMINATED BY ADVERTISING, IT IS IMPOSSIBLE NOT TO RECOGNISE THE…