As seen on Telegraph Magazine – Innovation & Entrepreneurship – the most expensive thing you’ll buy

Why a cheap logo is the most expensive thing you'll buy | Stella Gianotto, Branding Guru

Why a cheap logo is the most expensive thing you’ll buy


by Stella Gianotto, 22 May 2018


Three reasons why a cheap logo is the most expensive thing you’ll ever buy

In the past few years, we’ve seen a staggering proliferation of online portals where logos are available from $19 upwards such as Fiverr and 99Designs. While it’s true these are great for cash-strapped startup businesses, they can wind up costing more in the long run and, in fact, we’re seeing more and more clients come to us in despair because the $99 logo they paid for has wound up costing so much more than the dollar value spent.

Yet the million dollar question remains, “Why should I spend the money with a branding professional or a branding agency when I can do it myself or get the same thing at 99Designs or Fiverr?”

On the surface, the products look similar and any thrifty business owner would want to save the money, but the comparison stops there, and here’s why… Click here to read the full article.



Telegraph Magazine is a partnership between and to showcase the achievements of entrepreneurs. They report on innovators and technology leaders from around the World using staff from our offices in Sydney Australia supplemented by, personal accounts as well as contributions from public relations professionals.
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