The target audience was the local domestic market specifically targeting a close-knit community where referrals would be high.
Client
Goldman Holidays
Goldman Travel Corporation is a travel management company offering corporate and leisure travel. Goldman specialists eliminate holiday stress by researching flights, accommodation, activities and more to create an entire travel package.
Goldman Travel Corporation needed travel company branding for the local domestic market. The target audience was the local domestic market specifically targeting a close-knit community where referrals would be high.
Under the guidance of Creative Director, Stella Gianotto, a vibrant holiday-inspired brand was created to promote Goldman Holiday packages. The coloured diamond shape evokes various travel locations and flavours.
The Outcome
With our CEO, Joanne Gianotto, project managing branded marketing collateral was created, including printed stationery, e-newsletters and social media profiles.
Feedback has been very positive, achieving more than a 20% response rate with the initial launch campaign.