Is rebranding a new trend?
As we move on from the pandemic, we see a surge of brands choosing to actively…
The million-dollar question for 2022: To rebrand or not to rebrand?
As the world begins to shake off the pandemic, businesses are looking for ways…
Will the real branding expert please stand up?
Back in the day, cattle were branded to help protect breeders and buyers…
The Queen – a marketing powerhouse or a dying legacy?
On April 21st, the Queen’s birthday, a limited-edition Barbie doll in the…
Why Rebranding is Powerful in Today’s Post Pandemic World
In today’s post-pandemic world, brands need to stand out for the right reasons…
What makes a good female brand iconic?
When we look at iconic female brands, there are five key things that have…
The NEW next: The AMAZON effect on retail brands
Online shopping has drastically changed in the past decade, with major players…
Is it time brands got real and fess up to their mistakes?
What does marketing look like in a post-pandemic world? Lockdowns, social…
Why do Brands need to Go Offline Now?
With an oversaturated digital marketplace, more brands are taking their brands…
How are consumers spending their money now?
Consumer spending has been evolving since the onset of the pandemic, with a…