We partnered with The Recruitment Company to develop a brand strategy that transformed their chaotic ideas into a cohesive identity, delivering a significant return on investment in proactive inquiries and sales.
Client
Services
Campaign Objective(s)
The overarching goal was to grow the positioning of the brand to achieve strategic goals and boost the lead volume. The project was a fundamental step for long-term growth, with the aim of positioning The Recruitment Company as “the go-to recruitment agency” in Australia.
Key objectives included:
- Building recognition and reputation with new customers to improve conversion rates.
- Increasing market share in the recruitment space.
- Differentiating the business from competitors to build a fiercely loyal customer base.
- Creating a strong brand foundation to mitigate the risk of losing clients to competitors with more defined marketing approaches.
The Brief
The Recruitment Company approached us believing they had a great brand and simply needed a website that “captured their personality”. They wanted the site to “cater to all their different clients without alienating any of them” while still communicating their core values. They were initially hesitant to hire an agency, but needed a partner to help them make sense of their chaotic ideas and translate them into a cohesive marketing strategy and execution.
Strategy
Our strategy was to go beyond a simple website and provide a full-scale brand strategy and positioning support. We helped them leverage their existing chaotic ideas into a simple, easy-to-understand brand that would grow their business. The plan was to use powerful, innovative, and connective tools—like a new website and video content—to position the company and its key personnel as experts and leaders in their space.
The project’s target audience included both clients looking to hire talent and job candidates. The brand and communication strategy was designed to be powerful and innovative, creating a strong connection with this intended audience.
Execution
We began by bringing disparate brand elements together to create a cohesive identity that was visually engaging and didn’t look like a typical recruitment company website. We designed a mobile-responsive website that clearly communicated their values while catering to their diverse client base. This was supported by a strategy to drive targeted traffic through a combination of content improvements and a backlink strategy to achieve rapid ranking increases on Google, as well as Google Ads to test ad copy and target specific users.
Supporting Activities: As part of the project, we created a robust landing page template for the website. We also provided brand standards guides and templates for collateral such as business cards and capabilities statements. Additionally, we laid the groundwork for a Stage 2 project involving targeted LinkedIn Outreach to generate leads and position them as trusted advisors, making cold calling more effective.
The Outcome
The strategic work and execution led to significant business growth and an ROI that “far outstripped the investment” in proactive inquiries and sales. The client praised our partnership approach, noting we were “always available for advice” and a “genuine partner through some difficult years”.
“Brand For Brands have been awesome! We had never engaged the services of an agency before and were hesitant to do so because we weren’t sure about what it involved. B4Bs brought all the disparate elements together in a simple to understand way that made it easy for us to develop our brand.
B4B helped us take an already strong brand to the next level. They helped us develop our chaotic ideas into a cohesive marketing strategy and brought together all elements of our marketing approach.
Through making the changes they have suggested and driven for us we have seen a significant increase in customer pro-actively approaching us. This has led to additional sales far outstripping the investment made with B4Bs.
Most of all, B4Bs have been a genuine partner through some difficult years. They are always available for advice, to bounce ideas and to answer the myriad of stupid questions we have had for them. I would recommend B4B’s services for any business looking to take their marketing to the next level.”Simon Moss | COO
The Recruitment Company