Successfully grew Stormseal's brand awareness internationally by providing a complete solution for their website, digital, and print media needs.
Client
Campaign Objective(s)
The primary objective was to achieve significant growth in Stormseal’s brand awareness, both domestically and internationally. This was a critical step in supporting the overall business growth and establishing a strong, recognisable brand presence in a competitive market.
The Brief
When Stormseal engaged with Brands for Brands, they had a clear vision: to increase their brand awareness and achieve significant business growth, both in Australia and overseas. They required a partner to provide an end-to-end solution for managing their branded digital and print media, from their website to their brochures and signage. Our challenge was to create a cohesive brand presence that could support their growth and establish them as a leading player in their market.
Strategy
Our strategy was to provide a complete, integrated solution that handled all of Stormseal’s brand-related needs. We focused on delivering a seamless brand experience across all touchpoints, ensuring consistency and professionalism whether a client was visiting their website or picking up a brochure. This end-to-end approach was designed to communicate their core message effectively, build connectivity with their customers, and support their expansion into new markets.
The campaign’s primary target audience was trade professionals, including builders, roofers, and emergency responders. The goal was to reach this group and establish Stormseal as a trusted and effective solution they could use to protect their clients’ storm-damaged properties.
Execution
We developed a cohesive brand experience across all media channels. For digital, we provided an end-to-end website solution. This included the creation of a new website, ensuring it was responsive and functional across various devices. The site was designed to communicate branded messages and feature integrated e-commerce platforms. For print, we designed all print media requirements. This included the design of brochures, posters, catalogs, and trade show signage to ensure brand consistency.
Supporting Activities: Our work went beyond initial design. We also provided ongoing website maintenance to ensure peak performance and supported the client’s day-to-day print media needs. This comprehensive management of both digital and print assets was a key part of our strategy to deliver a seamless brand experience and maintain a consistent presence in the market.
The Outcome
In the first three years, we partnered with Stormseal, we’ve helped them achieve significant growth in brand awareness, both domestically and abroad. The Founder and President, Matthew Lennox, highlighted our work as “a key service for our business operations” and said our team has “gone ‘above and beyond’ to service our needs”.
“For the past three years [since 2018] Stormseal has engaged Brands for Brands Agency to manage our branded digital and print media. During this time we have seen significant growth in our brand awareness, both domestically and aboard.
Brand for Brands Agency has provided an end to end website solution, communicating branded messages to our clients, allowing connectivity with our customers and intergrated ecommerce platforms. Outside of this the Agency manages our print media requirements inclusive of but not limited to signage, poster, brochure & catalogue design.
I can honestly say they have gone ‘above and beyond’ to service our needs and remain a key service for our business operations.”Matthew Lennox,
Founder and President
Stormseal