According to the brainiacs over at Forbes, tapping into emotions through seasonal marketing is the key to hitting the holiday jackpot. We’re not talking about offering repeat sales that cause ‘ad’ tone deafness, instead, make the most of the season with a simple branding adaptation.
People aren’t just buying products this Xmas and holiday season; they’re buying into the warm, fuzzy, happy feelings your seasonal brand adaptation over the festive season creates. So, let’s unwrap the secrets to seasonal branding success, shall we?
Why Bother With Seasonal Branding?
Consumer tastes evolve consistently. Seasonal branding over the festive season shows that your business is responsive to consumers and in tune with the world around it. Xmas branding allows your business to connect with your audience on a personal and emotional level, creating a sense of relatability and relevancy that goes beyond the transactional.
By adapting your brand to take advantage of the season, you draw a parallel between the happy memories that your audience associates with Xmas, the holiday season and your brand. This type of emotional marketing will improve how your customers perceive your brand during this season – and even beyond. Let’s take a look at a few practical ways you can do just that.
Start With Your Logo
You can swap out your regular logo colours for a festive palette, add a holiday-motivated icon to your logo, or swap your usual logo tagline for a cheery festive slogan.
Consider Your Packaging
If you’re a product-based business, get creative! Sprinkle on some snowflakes, add a bow, or include holiday-themed illustrations on your regular packaging to create some festive cheer. By doing this, you’ll also help sell the idea of buying your products to give to friends and family as gifts over Xmas to your clients.
Adapt Your Branding For The Season, But Don’t Forget About Consistency
Your holiday-themed branding elements should be the same on all platforms. From your social media to your website, make sure your brand still looks like your brand after adding a little holiday cheer to it. Consistency breeds recognition, and recognition breeds loyalty.
Make sure your holiday branding is eye-catching, but change it as little as possible so that your audience knows it’s you ‒ and will recognise you after the holiday period is over.
Seasonal branding isn’t just about slapping on a Santa hat and calling it a day. It’s about connecting with your audience on a whole new level, creating memories, and standing out in a crowded holiday marketplace.
If you’re ready to adapt your brand for the holidays ‒ or any special season in the future (ahem, New Years, or Valentine’s Day) ‒ our branding strategists and brand development agency team in Sydney can help you reimagine your corporate identity. Let’s chat!
