There’s a common misconception that men rule the world of business, but the truth is that female-led brands are thriving on a global scale. In fact, studies have shown that female-led companies tend to grow faster and gain more market share than their male-led counterparts. So, why is that? And what does it mean for International Women’s Day?

First of all, let’s address the elephant in the room. Yes, it’s controversial to suggest that female-led brands have an advantage over male-led ones. But the data doesn’t lie. According to a study by the Peterson Institute for International Economics, companies with at least 30% of leadership roles held by women saw a 15% increase in profitability. That’s right, having more women in charge actually makes your company more money. So, if you’re a business owner or investor, it’s time to start taking female leadership seriously.

Now, let’s get into why female-led brands tend to grow faster.

One reason is that women are natural multitaskers. They’re often juggling multiple responsibilities, from work to family to social obligations. This means they’re used to managing their time efficiently and prioritising tasks. When it comes to running a business, this skillset is invaluable. Female leaders are able to make quick decisions, delegate tasks effectively, and keep their team on track.

Another reason for the success of female-led brands is that women are great at building relationships. They tend to be more collaborative and empathetic than men, which makes them better at networking and connecting with consumers. This is especially important in today’s world, where social media and online communities play a huge role in brand loyalty. Female leaders are able to build a strong following by creating a powerful brand that resonates with their audience and engaging with them on a personal level.

So, what does all of this have to do with International Women’s Day? Well, this year’s theme is #ChooseToChallenge. The goal is to encourage people to challenge gender bias and inequality, both in the workplace and beyond. One way to do this is by supporting female-led brands. By choosing to do business with companies that have women in leadership roles, you’re not only supporting gender equality, but you’re also supporting a business model that has proven to be successful.

Of course, it’s not enough to just say you support female-led brands.

You need to actually put your money where your mouth is. That means seeking out these companies, investing in them, buying from them and promoting them to others. If you’re a business owner, consider hiring more women for leadership roles. If you’re an investor, consider putting your money into companies that prioritise gender diversity. And if you’re a consumer, consider choosing products and services from female-led brands.

At the end of the day, the success of female-led brands comes down to one thing: talent. Women are just as capable as men when it comes to running a business. In fact, they often bring a unique perspective and skillset that can set their company apart from the competition. So, if you’re looking for a smart business decision, look no further than a female-led brand.

The success of female-led brands on a global scale is undeniable, and investing in branding is a smart decision that can help take your business to the next level. By partnering with a branding agency like Brand For Brands, you can develop a powerful brand that resonates with your audience, sets you apart from the competition, and ultimately drives growth and profitability.

So, if you’re looking to build a powerful brand that showcases your company’s unique qualities and values, it’s time to contact Brand For Brands. Our team of experts can help you develop a comprehensive branding strategy that will help you connect with your target audience, increase brand awareness, and achieve your business goals. Don’t wait, contact us today and take the first step towards building a brand that truly stands out.