Transforming Blands into BRANDS

Almost everyone does it.

When you’re unhappy with one or more elements of your brand, you let anyone and everyone “have a go” at it and end up with Frankenstein, it still functions but is robotic.

It gets shit on, no one takes it seriously, and it gets kicked to the curb along with your reputation.

We can help you break this cycle for your brand

• Are you looking for a branding agency who has the experience to finally get your brand to fit like a glove, so it really feels like you with what your brand walks, talks and wears?
• Do you want a branding agency who takes the time to really hear you, understand your vision, clarify your ideas, and create a distinctive brand in the tsunami of an AI Avalanche via our 30+ years of experience?
• Are you seeking a branding agency who is willing to understand both you, your competitors and your customers at such a deep level you can personalise your marketing material to make the recipient feel as

If you’ve been involved with branding consultants before, perhaps you’re nervous about getting it wrong. Maybe you still don’t feel congruent about your brand, something seems ‘off’ despite what the ‘so-called-experts’ you’ve engaged in the past have told you?

You can’t quite put your finger on it, but you know it still doesn’t feel like YOU.

Perhaps your ideas were overlooked, dismissed and you lost control of YOUR brand.

Perhaps you’ve fallen into the trap of “Frankensteining”, where so many elements have been put together to form your brand’s visual identity without considering where those elements came from OR if those elements suited the brand (or not) – making it robotic and cumbersome.

Or perhaps you’ve replicated (or should we say ‘permanently borrowed’ too many ideas from other brands, without realising the balance of consumer / corporate power has shifted and we’ve now hit a point where brands require ‘custom customisation.’

We are here to ensure you don’t repeat this cycle. Over the past 30 years (and 3,0500 creative projects) we’ve perfected our processes and developed a tailored methodology called “The Integrated Advantage” which is a coordinated plan for brand breakthroughs

As the ‘wog kid’ with the long Italian ‘alphabet name’, the founder and CEO of Brand for Brands (together with her sister Joanne), Stella Gianotto realised the power of branding from a very young age when her name was shortened (from Mariastella) in year 6 because there were too many Maria’s in the class.
She was finally distinctive  – and was amazed at what a difference it made and how people remembered her name.
Since then, she’s made it her mission to help businesses be memorable.

Together with Joanne, her younger sister (separated by nearly a generation), they forge a powerful union of creativity and technical prowess. This dynamic duo balances both left-brain and right-brain strengths to perfection.

As a seasoned professional coder, Joanne liaises with digital teams, seamlessly translating Stella’s visions into tangible results. Her expertise bridges the gap between concept and execution.

Moreover, Joanne is unafraid to delve deep, challenge assumptions, and strip away any misconceptions. This tenacity ensures your brand is positioned with unmistakable distinction in the marketplace, making a lasting impact.

Unlike other branding agencies who jump directly to logos, fancy graphics and ‘creativity’, Stella and Joanne conduct deep, immersive research at a “core” level – and won’t jump to any recommendations until they have spent time thoroughly diagnosing your brand.

Learn more about the attributes that enable Stella, Joanne and their team to make your brand the next big thing – and the leader in your space.

As you start on your branding or rebranding journey, I’m sure you have questions. Stella and Joanne are happy to share their 25 years of experience to help you carve out the distinction required to make your marketing effective again and win back market share from your competitors.

We invite you to schedule a Brand Success Call Session so you can get to understand our approach. During the session, we’ll show you how it’s possible to overcome the saturation of competing copycat brands without resorting to the destructive race of discounting.

The term ‘branding’ has become overused in recent years, and there’s no shortage of cancerous misinformation which can cause your brand to lose its essence.

Grab this download to discover the 7 biggest mistakes we see brands making which cause long term damage, and the exact actions you can take to avoid falling into these traps.