Australian Distilleries approached us with the intention of updating the packaging design their flagship vodka product ’151 East’ Vodka.
151 East Vodka had enjoyed moderate success internationally through the export markets. The owners were looking to boost the vodka product’s image and sales in the domestic market.
Knowing that vokda drinkers generally commit and remain loyal to a favourite brand, our team recommended 151 East update the brand, creating a cool, hip label that would be seen in all the right places and desired by knowledgeable vodka drinkers.
The 151 East Vodka label focused on the brand name, a reference to the location of the distillery, a picturesque coastal town to create consumer driven demand for the product.