NGM is a specialist in criminal and defence law. They wanted to establish a new brand (after holding their previous brand for 50 years) in their market place.
The objective was to set the firm apart in a saturated market place. They wanted to appear cutting edge and contemporary. Furthermore, they wanted to steer away from imagery or graphics that enticed fear mongering.
As a result, the Brand for Brands Agency team created a new brand for this highly experienced and successful firm that was effective, clean and supported the firms long standing credentials.
We created all the necessary collateral pieces of stationery by using the brand as a graphic element. We combined this with strong striking images that create a memorable online presence.
The website created presents a large volume of information, without overwhelming the viewer. In addition, the architecture of the mobile responsive website design was created to allow the viewer to quickly locate information.