Project SHOWCASE … Guaranteed Marketing Longevity

They say that you should love what you do and this why many of us spend hours refining our trade, networking, and losing sleep over little things to ensure that everything is just right.

At Brand for Brands Agency, we all love what we do. Without that love, there is no creativity. And, without that creativity, there’d be no brands born…

Here’s a project we’d like to showcase, it’s an older one from our archives, but it’s still effective today.

GUARANTEED MARKETING LONGEVITY

The Brand for Brands branding agency team loved working on this project, in the past we’d honly developed their online communications.

This project was an opportunity to create a marketing piece, in the form of a mini-magazine which was strategically used as a sales tool to generate additional leads for the business.

The marketing piece was developed into a campaign that was distributed using direct mail techniques, and was created as a supplement on the back-end of DIY and Home Improvement Shows. The campaign targeted specific areas and audiences based on the client’s sales history.

Many of the marketing pieces were available in-store and used as a give-away piece to potential new customers walking through the stores.

The results: the campaign was quick to generate a flurry of interest and increased visits to their stores initially. Months later the campaign was still effective as designers and suppliers were using the marketing piece as a reference point, indicated or demanded by their clients overall.

As many have kept the marketing piece as reference material it has served its purpose long after the campaign was distributed to the target audience.

The client will be utilising this campaign as a bi-annual marketing tool.

This project had amazing visuals to work with, and a client open to suggestions  on what creative to use and which messaging best communicated their offering.

Brand for Brands Agency added in some shameless self-promotion, with a hint of designer’s advice to ensure that booklet didn’t simply look like a product catalogue. This guaranteed its longevity.

See the marketing piece here.

If you’d like to create your own marketing piece that has ‘guaranteed longevity’ to generate more business for your brand, then call us today on 1300 339 223.