After success overseas, Australian Distilleries was keen to launch the uniquely sweet-sour mash whiskey in the Australia marketplace with a new packaging design


Telehealth Branding

Australia Distilleries whiskey range was spearheaded by Gun Alley, a working-class whiskey with an Australian twang. The product was introduced to the Australian market to compete against other distinct whiskeys like Cougar and Jack Daniels.

Our team gave the whiskey a modern Australian feel, focusing on the tagline “Australia’s Most Wanted’.

The Outcome

Australian icons like gum leaves, corrugated iron, and bush-rangers were given a modern treatment, resulting in a series of clever and engaging labels with a masculine edge.