We merged the brand identity of two well-known wholesales to create a tagline that aligned the new brand, and remind people of the company’s offering without losing recognition from their previous brands.
Client
Moofish
Moofish is a family-owned and run, meat and seafood wholesaler. The company provides the highest quality, hand-picked products, and wanted their brand identity to reflect this.
Brand for Brands worked to merge two well-known companies – Eastern Suburbs Premier Meats and Fish Ahoy, into Moofish. The tagline “paddock perfect, ocean fresh” was created to align the new brand, and remind people of the company’s offering without losing recognition from their previous brands.
The Outcome
The new brand is memorable, fresh, and humorous and incorporates both companies’ philosophies. Packaging design was the main consideration in developing the logo and overall brand. It translates well into additional collateral design, including a website, stationery, brochure design, vehicle signage, and uniform/merchandising design.