Create a brand for a start-up business along with collateral and website that created an established and credible image.

Intelligent Directions is a boutique consultancy business that helps business’ improve their business, through efficiencies, strategies and growth.

The Brand for Brands Agency team created a brand that revolved around an icon design. The result was an icon design that communicates the key message of an ‘intelligent direction’ for any business.

The Outcome

The icon design used bold and contrasting colours, which created a continuous icon that uses typography to combine the letters ‘i’ and ‘D’ to form the brand.

We created business collateral and a striking responsive website. We used intelligently selected images to convey a telling story and appealed to any business, despite the market conditions or business life cycle. Each image was coupled together with succinct copy that communicated the brand’s overall tone.