As seen on The Shaker – How much should I spend on my brand, and when?

HOW MUCH SHOULD I SPEND ON MY BRAND, AND WHEN?

BY STELLA GIANOTTO, 02 JULY 2018

It is true that some businesses spend only a few thousand dollars on branding, whilst others spend tens of thousands or even hundreds of thousands of dollars. With such a large range, how do you know how much you should be spending?

Before we address how much, let’s start with what might be even more important: when should you invest in your branding? The answer is the earlier the better, for two reasons.Click here to read the full article.

THE SHAKER FEATURES THE LATEST IN BUSINESS NEWS, INDUSTRY EXPERTISE AND EVENT COVERAGE TO BRING YOU THE WHO-WHAT-WHERE-WHEN-AND-WHY OF OUR CITY.

STELLA GIANOTTO IS A BRANDING GURU WHO IS PASSIONATE ABOUT MAKING BRANDING ACCESSIBLE AND UNDERSTANDABLE FOR HER CLIENTS. STELLA’S PRESENCE IN THE INDUSTRY HAS LED TO HER CONTRIBUTION TO SEVERAL BOOKS, MARKETING BRANDS MADE EASY, SOCIAL MEDIA MARKETING: WRITE UP YOUR TWEET, BOOK OF AMAZING PEOPLE, WELL SPUN: BIG PR AND SOCIAL MEDIA IDEAS FOR SMALL BUSINESS. MORE INFO ON STELLA HERE.