Do You Hate Marketing? | Brand for Brands

Not everyone loves (or even likes) to do their own marketing, it always seems like such a chore… However, it is a necessary task if you want to continue to grow your business, despite how much you might cringe at the thought…

Since the start of this year, we have had numerous calls from businesses that really don’t want to think about their marketing in any shape or form. From thinking about what to do, coming up with content, through to actually doing the marketing tasks and beyond.

These businesses had the following 3 problems:

They wanted to do their own marketing, but didn’t have the have the tools they needed.
They knew what they needed to do. They just didn’t have the extra person to do it.
They knew what they had to do and even had the people to do the marketing, but they didn’t have consistency in their activities, the message(s) or the look of their brand.

Surprisingly, these 3 problems are really common in business of any size (start ups, sole traders, through to medium sized business and even corporations!)

So, what is the solution? Below are some possible solutions to these 3 problems.

YOU WANT TO DO YOUR MARKETING, BUT YOU DON’T HAVE THE TOOLS.

DIY (do-it-yourself) Marketing is really common in many businesses that have the resources (time, money etc) to consistently implement the various activities.

You can learn how to do your own marketing through courses, workshops and seminars. The Marketing Brands Made Easy (click here) eBook is available to help you.
You can get assistance with a plan that tells you what marketing to do, when to do it, who to market to, and all the templates needed to do marketing. All you have to do is implement it.

YOU KNOW YOU HAVE TO DO MARKETING, YOU JUST DON’T HAVE TIME.

A lot of businesses experience this when they are in that growth phase. They don’t quite have the resources to do it themselves in-house.

You can outsource various sections of your marketing.
You can create a series of activities and templates that make your time more effective.
Audit your marketing activities. Are you really being effective in the activities you are doing? Are you targeting the right people? Are you messages really consistent?

YOU DO REGULAR MARKETING, BUT SOMETHING ISN’T QUITE RIGHT WITH IT.

As your business starts to grow, this becomes a real concern for business owners. It is very common in businesses who have started to do marketing in-house.

The solution to this is to get a Branding Consultation. Our branding expert comes in and audits everything and everyone. Sometimes just one little thing will spoil a business’s entire voice or message.

We translate your vision, into effective branded communication.

Stella Gianotto
Executive Creative Director
Brand for Brands Agency
BRANDING – GRAPHIC DESIGN -WEBSITE DESIGN – SOCIAL MEDIA MARKETING – DIRECT MARKETING