Branding is, where advertising stops, and marketing doesn’t go. with Stella Gianotto, Branding Expert   Back in the day, cattle were branded to help protect breeders and buyers from rustlers. Today’s iconic brands are often forged by unscrupulous knock-offs to mislead the gullible consumer. But, increasingly, the very word ‘brand’ has become the wild west…

Brand for Brands lands on logos   27 February 2019, with Stella Gianotto, Branding Expert   RENOWNED tennis star Andre Agassi once said: “Image is everything”. That is especially true when it comes to a business logo. As the cornerstone of any brand, a logo can effectively express a brand’s essence that’s more easily digested…

What will you (or your business) be doing over the summer break? Resting, sun-baking or simply checking out… The reality is, that savvy brands have already automated or put into place marketing their brand, before they even ‘checked out’. They did this because long gone are the days of business being able to relax during…

A successful brand that understands different ways to get more sales will see loyalty from their consumers in the form of repeat business, more sales. That’s how more sales are done! Every brand looks to innovate or become a leader in their market, but often don’t know exactly what it takes to get there. They…

As seen on The Signwriters Blog and Signarama Signwriter Blog. Many companies in a start-up phase generally skimp on the marketing budget and try to develop their own image. It may be successful at first, until growth occurs in the business. By then, if the original brand is not quite right, it’s incredibly expensive to redo….