Graphic Design

Where advertising stops, and marketing doesn't go | Branding Expert
May 30, 2019

Where advertising stops, and marketing doesn’t go

Branding is, where advertising stops, and marketing doesn’t go. with Stella Gianotto, Branding Expert   Back in the day, cattle were branded to help protect breeders and buyers from rustlers. Today’s iconic brands are often forged by unscrupulous knock-offs to mislead the gullible consumer. But, increasingly, the very word ‘brand’ has become the wild west…

August 24, 2018

The 4 best ways to leverage your brand to get more sales

A successful brand that understands different ways to get more sales will see loyalty from their consumers in the form of repeat business, more sales. That’s how more sales are done! Every brand looks to innovate or become a leader in their market, but often don’t know exactly what it takes to get there. They…

Branding
May 18, 2016

Get Branding Right The First Time

As seen on The Signwriters Blog and Signarama Signwriter Blog. Many companies in a start-up phase generally skimp on the marketing budget and try to develop their own image. It may be successful at first, until growth occurs in the business. By then, if the original brand is not quite right, it’s incredibly expensive to redo….