Introduction to how you can handle your own PR? | Marketing Campaign
July 10, 2018

Want to get great PR?

We are so excited to share with you how we have been able to create our own PR with journalists and publicists. We worked one-on-one with great journalists like the Editor of The Carousel, ex Dep Editor of Cosmopolitan and a freelance journalist who writes for News Ltd and Mamamia etc, who not only brainstorm newsworthy angles…

Being Direct on Direct Mail
May 30, 2018

Being Direct on Direct Mail

Lets face it; Direct Mail has been around a long time. We recognise it in many forms, from your local newsletter through to a gimmick piece with a fancy little toy on it that you just can’t resist playing with. How you achieve that is the real challenge. Most people experience direct mail in the…

May 15, 2018

Event: How do you WEAR your Brand?

Our own Creative Director, Stella Gianotto, will be speaking at Business in Heels on How do you WEAR your brand?   What you will experience: Learn how brands walk, talk and what they WEAR (aka what they look like) when it comes to your business, your marketing and your communication. Take away cost effective ideas on…

The SEO game: Should we play as business bloggers?
October 18, 2017

The SEO game: Should we play as business bloggers?

The histroy of SEO is a sort-of war ensued between the search engines and webmasters—a cat-and-mouse game with escalating stakes, namely egos and cash, and giving rise to a Search Engine Optimization industry. The fallout was a shady reputation, which is unfortunate. SEO has a serious and legitimate “White Hat” side. After all, Google still…

June 23, 2017

If Your Website is Not Mobile Friendly, Your Business is Sunk

More and more, people are using their mobile devices to search for things using Google. Inevitably, Google has been monitoring an individual’s search patterns and relating this basic behavior back to how the Google search engine indexes (or ranks) a website. It was only a matter of time before Google added ‘mobile friendliness’ or ‘mobile responsiveness’…