Why Branding is vital to your family business 19 February 2019, with Stella Gianotto, Branding Expert Once available only to large corporations, branding is now more accessible and vitally important to every size (and type) of family business, including yours. But what is branding and how does it contribute to your business’ success?…
5 Minutes with Our Star Contributor Stella 13 February 2019 The Shaker sat down with Stella “to get to know the women behind the brand”. She answers questions like: Tell me about a project or accomplishment that you consider to be the most significant in your career? Who is your role model, and why? When…
What will you (or your business) be doing over the summer break? Resting, sun-baking or simply checking out… The reality is, that savvy brands have already automated or put into place marketing their brand, before they even ‘checked out’. They did this because long gone are the days of business being able to relax during…
Pop Quiz, Monday with Stella Gianotto, Creative Director at Brand For Brands Agency 11 November 2018 Head on over to Pop Quiz Monday to read Stella’s results. She answers questions like: What do you love most about your job? What motivates you to get up every day and go to work? How do your…
The facts and figures about SMB websites (based on the 2018 Yellow Digital Report): – Over 25% of small businesses don’t have a website – 57% said having a website has improved the effectiveness of their business – Only 47% with a website have had it optimised for mobile phones and other devices There once was…
Top ten tips for creating an impactful logo 25 September 2018 As world famous Tennis star Andre Agassi said “Image is EVERYTHING,” and it’s especially true when it comes to a business logo. As the cornerstone of any brand, a logo can effectively express a brand’s essence that’s more easily digested than a…
A brand is more than a name and logo by Stella Gianotto, 3 September 2018 Before we can start with what branding actually is, let’s understand what branding is NOT… Branding is not a logo that your printer quickly “whipped up” because you needed some business cards. Branding is not the product that…
Numerous business in a start-up stage usually look to “save” money by cutting corners on branding, marketing and advertising. It may work in the beginning, then the business will hit a growth stage. At this point, if things are not right, it will be unbelievably pricey to redesign. You need to start from scratch with brand…
A successful brand that understands different ways to get more sales will see loyalty from their consumers in the form of repeat business, more sales. That’s how more sales are done! Every brand looks to innovate or become a leader in their market, but often don’t know exactly what it takes to get there. They…
7 Mistakes with your Personal Brand by Stella Gianotto, 15 August 2018 The idea of having – or building – a personal brand can be off-putting for some, but yes, you do need to put some effort into creating one because a strong personal brand that helps you stand out in the crowded corporate…