Blog

Consumer spending has been evolving since COVID-19, with a growing reliance on digital and online shopping. Discover the many implications of this for brands here.

Pester Power or “nag factor”, you know the know one, where that child is nagging their mum to buy something for them. Read more here about putting utilising pester power and how your brand can cash in.

Why does branding trump advertising today? How can retail brands re-engage the customer in this new world? It involves a more fundamental focus on Branding.

Consumers are online more than ever and with the “new normal”, brands need to follow new rules of marketing. This includes looking at your marketing mix. Read more.

For brands to thrive and succeed beyond the pandemic, they need to adapt and follow new rules of marketing. Discover how your brand can thrive in a post COVID world here.

Why are so many businesses still getting branding wrong? Have you noticed how iconic brands get it right? They start with the fundamentals of what a ‘brand’ is. Learn more.

You have a killer product. You have a stellar team. Your marketing is on point. There’s just one problem. You don’t have a business name for your brand!

A proper logo can be the best investment your business will make. But if you look for the cheapest solution, it can be the most expensive thing you’ll ever buy. Read more here.

To understand branding you have to understand why people purchase your product or service when there are so many alternatives. Read here for more information!

Innovation has been demonstrated in Australia time and time again. But how do these inventions affect the retail business landscape. Read here.