You have a killer product. You have a stellar team. Your marketing is on point. There’s just one problem. You don’t have a name for your brand! If you are anything like me, in Highschool you could write the best essay your teacher had ever seen, but it was always made an unappealing first impression. Why?…
Many business, brands in fact are pivoting and looking for new ways to re-enter existing markets or to give their business a new ‘perceived’ look. So they’re turning to their brand and starting with the logo. When a logo is created properly, underpinned by a solid brand strategy is can be the best investment your…
Back in the day, cattle were branded to help protect breeders and buyers from rustlers. Today’s iconic brands are often forged by unscrupulous knock-offs to mislead the gullible consumer. But, increasingly, the very word ‘brand’ is itself used by marketing agencies to mislead businesses about the services and expertise being offered. Today’s caveat is ‘Beware…
Australia is a country that has demonstrated business innovation time and time again. Many inventions that have changed the world were created here, in our sunburnt country. Some of these inventions include the black box recorder fitted in all aircraft, spray on skin to help burn victims recover, cochlear implants to assist deaf people to…
Tips to get started writing a brief for your graphic designer with Stella Gianotto, Branding Expert We’ve all heard the horror stories of that time a business owner tried working with a designer or freelancer and wound up with a hot mess for a logo, wasting both time and money. Avoiding this all comes…
If branding is vital for business (and/or personal) success, how do you differentiate yourself and monetising your brand? Everyone knows what a brand IS, but no one knows what a brand DOES. If branding is vital for success, how do you differentiate yourself and monetise your brand? During this session, Stella Gianotto, Brand for Brands…
Biggest Branding Misconceptions 30 June 2019, with hosts Matt Purcell and Matthew Holland What are the biggest misconceptions about branding? On this episode of SME Experts, Stella Gianotto from Brand for Brands Agency addresses how to build a brand for your SME, even without a budget. You will learn: – The biggest branding…
How Brands Grow: What SMEs need to know with Stella Gianotto June 2019, with Lauren Kress, The Business Scientist “Very excited to be releasing this special episode this week where we talk about Prof Byron Sharp’s How Brands Grow specifically in relation to some of the controversial discussion that has occurred around differentiation…
“We can never see past the choices we don’t understand.” -Oracle, Matrix Empowering Modern Marketing Leaders Inspired by the movie Matrix and how the mysterious and powerful character, Oracle, used careful calculation to pre-determine the most favourable future, we are staging a panel event to narrate how modern-day marketers can leverage data-driven metrics to…
Branding is, where advertising stops, and marketing doesn’t go. with Stella Gianotto, Branding Expert Back in the day, cattle were branded to help protect breeders and buyers from rustlers. Today’s iconic brands are often forged by unscrupulous knock-offs to mislead the gullible consumer. But, increasingly, the very word ‘brand’ has become the wild west…