Blog

June 4, 2020

Will the real Branding Expert please stand up?

Back in the day, cattle were branded to help protect breeders and buyers from rustlers. Today’s iconic brands are often forged by unscrupulous knock-offs to mislead the gullible consumer. But, increasingly, the very word ‘brand’ is itself used by marketing agencies to mislead businesses about the services and expertise being offered. Today’s caveat is ‘Beware…

Retail Business Landscape
May 1, 2020

The dawning of a new of a retail business landscape

Australia is a country that has demonstrated business innovation time and time again. Many inventions that have changed the world were created here, in our sunburnt country. Some of these inventions include the black box recorder fitted in all aircraft, spray on skin to help burn victims recover, cochlear implants to assist deaf people to…

Mentored with Mark Bouris podcast SME Experts
June 30, 2019

Mentored with Mark Bouris podcast SME Experts

Biggest Branding Misconceptions   30 June 2019, with hosts Matt Purcell and Matthew Holland   What are the biggest misconceptions about branding?   On this episode of SME Experts, Stella Gianotto from Brand for Brands Agency addresses how to build a brand for your SME, even without a budget. You will learn: – The biggest branding…

How Brands Grow: What SMEs need to know with Stella Gianotto
June 20, 2019

How Brands Grow, with Lauren Kress on The Oyster

How Brands Grow: What SMEs need to know with Stella Gianotto   June 2019, with Lauren Kress, The Business Scientist   “Very excited to be releasing this special episode this week where we talk about Prof Byron Sharp’s How Brands Grow specifically in relation to some of the controversial discussion that has occurred around differentiation…

Oracle in the Marketing Matrix Event
June 6, 2019

Oracle in the Marketing Matrix Event

“We can never see past the choices we don’t understand.” -Oracle, Matrix   Empowering Modern Marketing Leaders Inspired by the movie Matrix and how the mysterious and powerful character, Oracle, used careful calculation to pre-determine the most favourable future, we are staging a panel event to narrate how modern-day marketers can leverage data-driven metrics to…

Where advertising stops, and marketing doesn't go | Branding Expert
May 30, 2019

Where advertising stops, and marketing doesn’t go

Branding is, where advertising stops, and marketing doesn’t go. with Stella Gianotto, Branding Expert   Back in the day, cattle were branded to help protect breeders and buyers from rustlers. Today’s iconic brands are often forged by unscrupulous knock-offs to mislead the gullible consumer. But, increasingly, the very word ‘brand’ has become the wild west…