We are so excited to share with you how we have been able to create our own PR with journalists and publicists. We worked one-on-one with great journalists like the Editor of The Carousel, ex Dep Editor of Cosmopolitan and a freelance journalist who writes for News Ltd and Mamamia etc, who not only brainstorm newsworthy angles…
How much should I spend on my brand, and when? by Stella Gianotto, 02 July 2018 It is true that some businesses spend only a few thousand dollars on branding, whilst others spend tens of thousands or even hundreds of thousands of dollars. With such a large range, how do you know how much…
How much should I spend on my brand, and when? by Stella Gianotto, 21 June 2018 It is true that some businesses spend only a few thousand dollars on branding, whilst others spend tens of thousands or even hundreds of thousands of dollars. With such a large range, how do you know how much…
Lets face it; Direct Mail has been around a long time. We recognise it in many forms, from your local newsletter through to a gimmick piece with a fancy little toy on it that you just can’t resist playing with. How you achieve that is the real challenge. Most people experience direct mail in the…
Why a cheap logo is the most expensive thing you’ll buy by Stella Gianotto, 22 May 2018 Three reasons why a cheap logo is the most expensive thing you’ll ever buy In the past few years, we’ve seen a staggering proliferation of online portals where logos are available from $19 upwards such as Fiverr…
Our own Creative Director, Stella Gianotto, will be speaking at Business in Heels on How do you WEAR your brand? What you will experience: Learn how brands walk, talk and what they WEAR (aka what they look like) when it comes to your business, your marketing and your communication. Take away cost effective ideas on…
The histroy of SEO is a sort-of war ensued between the search engines and webmasters—a cat-and-mouse game with escalating stakes, namely egos and cash, and giving rise to a Search Engine Optimization industry. The fallout was a shady reputation, which is unfortunate. SEO has a serious and legitimate “White Hat” side. After all, Google still…
More and more, people are using their mobile devices to search for things using Google. Inevitably, Google has been monitoring an individual’s search patterns and relating this basic behavior back to how the Google search engine indexes (or ranks) a website. It was only a matter of time before Google added ‘mobile friendliness’ or ‘mobile responsiveness’…
Before we can answer the question is Search Engine Optimisation (SEO) worth it? We have to understand the true value of SEO. Let’s start with the actual definition of SEO, according to Wikipedia ‘Search Engine Optimisation (SEO)’ is: “the process of affecting the visibility of a website or a web page in a search engine’s “natural”…
There’s an old Chinese curse – May you live in interesting times. Is it a curse, or a challenge? We’ve had a change of government, a new budget handed down and well… some exiting changes at Brand for Brands too. We’ve been a little quiet over the last two of years as our industry (along with many others) has…