As consumers are online more than ever, especially in a post-pandemic world, brands need to adjust and adapt in order to thrive. In a recent blog, we discussed how brands need to follow new rules of marketing with the “new normal.” This includes looking at your marketing mix. Social Media in your marketing mix It’s no surprise…
The recent pandemic has significantly altered the way we live, work, and interact in everyday life. The business landscape also changed dramatically, with many businesses that struggled while others adjusted and boomed. Undoubtedly, for brands to thrive and succeed beyond the pandemic, they need to adapt and follow new rules of marketing with the ‘new…
Branding might sound easy, yet have you ever wondered by so many businesses still seem to get it wrong? On the other hand, have you noticed how iconic brands get it right? They start with the fundamentals of what a ‘brand’ is. Brands, more than a Name or a Logo Your brand is not your…
You have a killer product. You have a stellar team. Your marketing is on point. There’s just one problem. You don’t have a name for your brand! If you are anything like me, in Highschool you could write the best essay your teacher had ever seen, but it was always made an unappealing first impression. Why?…
Many business, brands in fact are pivoting and looking for new ways to re-enter existing markets or to give their business a new ‘perceived’ look. So they’re turning to their brand and starting with the logo. When a logo is created properly, underpinned by a solid brand strategy is can be the best investment your…
Back in the day, cattle were branded to help protect breeders and buyers from rustlers. Today’s iconic brands are often forged by unscrupulous knock-offs to mislead the gullible consumer. But, increasingly, the very word ‘brand’ is itself used by marketing agencies to mislead businesses about the services and expertise being offered. Today’s caveat is ‘Beware…
Australia is a country that has demonstrated business innovation time and time again. Many inventions that have changed the world were created here, in our sunburnt country. Some of these inventions include the black box recorder fitted in all aircraft, spray on skin to help burn victims recover, cochlear implants to assist deaf people to…
Tips to get started writing a brief for your graphic designer with Stella Gianotto, Branding Expert We’ve all heard the horror stories of that time a business owner tried working with a designer or freelancer and wound up with a hot mess for a logo, wasting both time and money. Avoiding this all comes…
If branding is vital for business (and/or personal) success, how do you differentiate yourself and monetising your brand? Everyone knows what a brand IS, but no one knows what a brand DOES. If branding is vital for success, how do you differentiate yourself and monetise your brand? During this session, Stella Gianotto, Brand for Brands…
Biggest Branding Misconceptions 30 June 2019, with hosts Matt Purcell and Matthew Holland What are the biggest misconceptions about branding? On this episode of SME Experts, Stella Gianotto from Brand for Brands Agency addresses how to build a brand for your SME, even without a budget. You will learn: – The biggest branding…