Tips to get started writing a brief for your graphic designer with Stella Gianotto, Branding Expert We’ve all heard the horror stories of that time a business owner tried working with a designer or freelancer and wound up with a hot mess for a logo, wasting both time and money. Avoiding this all comes…
If branding is vital for business (and/or personal) success, how do you differentiate yourself and monetising your brand? Everyone knows what a brand IS, but no one knows what a brand DOES. If branding is vital for success, how do you differentiate yourself and monetise your brand? During this session, Stella Gianotto, Brand for Brands…
Biggest Branding Misconceptions 30 June 2019, with hosts Matt Purcell and Matthew Holland What are the biggest misconceptions about branding? On this episode of SME Experts, Stella Gianotto from Brand for Brands Agency addresses how to build a brand for your SME, even without a budget. You will learn: – The biggest branding…
How Brands Grow: What SMEs need to know with Stella Gianotto June 2019, with Lauren Kress, The Business Scientist “Very excited to be releasing this special episode this week where we talk about Prof Byron Sharp’s How Brands Grow specifically in relation to some of the controversial discussion that has occurred around differentiation…
“We can never see past the choices we don’t understand.” -Oracle, Matrix Empowering Modern Marketing Leaders Inspired by the movie Matrix and how the mysterious and powerful character, Oracle, used careful calculation to pre-determine the most favourable future, we are staging a panel event to narrate how modern-day marketers can leverage data-driven metrics to…
Branding is, where advertising stops, and marketing doesn’t go. with Stella Gianotto, Branding Expert Back in the day, cattle were branded to help protect breeders and buyers from rustlers. Today’s iconic brands are often forged by unscrupulous knock-offs to mislead the gullible consumer. But, increasingly, the very word ‘brand’ has become the wild west…
You have a killer product. You have a stellar team. Your marketing is on point. There’s just one problem. You don’t have a name for your brand! If you are anything like me, in Highschool you could write the best essay your teacher had ever seen, but it was always made an unappealing first…
“It’s not what you say, it’s how you say it that makes the difference.” Last week, we talked about the power of ‘ONE’ in business (click here if you missed it.) Here is an example of headlines using persuasive copy, from Victor Schwab, one of the world’s best mail-order copywriters and author of ‘How to…
Like millions of others, I just had to go and see the movie Bohemian Rhapsody. And like many in the audience, I wasn’t sure that I would recognise much of the music. How wrong I was. From baby boomers to millennial’s, we all immediately recognised the melodies from the first chord. This is not surprising…
Are you comfortable missing out on sales and customers? Are you a business owner who takes emails and electronic newsletters for granted? Do you consider one more email as ‘more junk’ in your inbox because you’re bombarded with so many? It’s OK to admit it, because I am too… And I’m in the business of…