When we look at iconic female brands, there are five key things that have allowed them to be so successful: having a brand story, consistency, maintaining a connection with their target market, a great product or service, and strong values. Any company can learn from the biggest and best in the female business world. Let’s…
Online shopping has drastically changed in the past decade, with major players continuing to revolutionise the e-commerce landscape. One notable influencer is Amazon, the American multinational tech company founded by Jeff Bezos that initially started as an online marketplace for books in 1994. What is the Amazon phenomenon? Amazon has forever changed the way we…
What does marketing look like in a post-pandemic world? Lockdowns, social distancing, restrictions, and the subsequent shifts in consumer behaviour meant that brands have had to adapt in the past two years. More than ever, the consumer is the priority now and your brand needs to stand out for all the right reasons. Previously, we…
With an oversaturated digital marketplace, more brands are taking their brands offline as part of their marketing mix. Thanks to the pendemic, print, packaging and direct mail make a comeback as a tangible and physical way to reach and interact with the customer. Consumer Experience is Key While restrictions and lockdowns are still in place…
Consumer spending has been evolving since the onset of the pandemic, with a growing reliance on digital and online shopping due to extended lockdowns and restrictions. Research indicates that Australia has recorded the largest week of online shopping in August 2021. Online shopping purchase volume increased by 48.2% year-on-year in NSW during the eight weeks…
Let’s face it. We’ve all been that child down the supermarket aisle nagging mum to buy a treat. Pester Power, or the “nag factor”, is a type of marketing where children are pitched and targeted to pester or ‘nag’ their parents to buy the product. Pester Power in Action Marketers realised the potential in targeting…
Where have customers gone in a post-pandemic world? Let’s reconsider this social media posted about 12 months ago: The lights are on, retail assistants are in, but where are all the consumers? They’re out there. Retail brands need to look for them. The ‘if you build it they will NO LONGER come’ approach in retail…
As consumers are online more than ever, especially in a post-pandemic world, brands need to adjust and adapt in order to thrive. In a recent blog, we discussed how brands need to follow new rules of marketing with the “new normal.” This includes looking at your marketing mix. Social Media in your marketing mix It’s no surprise…
The recent pandemic has significantly altered the way we live, work, and interact in everyday life. The business landscape also changed dramatically, with many businesses that struggled while others adjusted and boomed. Undoubtedly, for brands to thrive and succeed beyond the pandemic, they need to adapt and follow new rules of marketing with the ‘new…
Branding might sound easy, yet have you ever wondered by so many businesses still seem to get it wrong? On the other hand, have you noticed how iconic brands get it right? They start with the fundamentals of what a ‘brand’ is. Brands, more than a Name or a Logo Your brand is not your…