“We can never see past the choices we don’t understand.” -Oracle, Matrix Empowering Modern Marketing Leaders Inspired by the movie Matrix and how the mysterious and powerful character, Oracle, used careful calculation to pre-determine the most favourable future, we are staging a panel event to narrate how modern-day marketers can leverage data-driven metrics to…
Branding is, where advertising stops, and marketing doesn’t go. with Stella Gianotto, Branding Expert Back in the day, cattle were branded to help protect breeders and buyers from rustlers. Today’s iconic brands are often forged by unscrupulous knock-offs to mislead the gullible consumer. But, increasingly, the very word ‘brand’ has become the wild west…
You have a killer product. You have a stellar team. Your marketing is on point. There’s just one problem. You don’t have a name for your brand! If you are anything like me, in Highschool you could write the best essay your teacher had ever seen, but it was always made an unappealing first…
“It’s not what you say, it’s how you say it that makes the difference.” Last week, we talked about the power of ‘ONE’ in business (click here if you missed it.) Here is an example of headlines using persuasive copy, from Victor Schwab, one of the world’s best mail-order copywriters and author of ‘How to…
Like millions of others, I just had to go and see the movie Bohemian Rhapsody. And like many in the audience, I wasn’t sure that I would recognise much of the music. How wrong I was. From baby boomers to millennial’s, we all immediately recognised the melodies from the first chord. This is not surprising…
Are you comfortable missing out on sales and customers? Are you a business owner who takes emails and electronic newsletters for granted? Do you consider one more email as ‘more junk’ in your inbox because you’re bombarded with so many? It’s OK to admit it, because I am too… And I’m in the business of…
Female entrepreneurs need to be savvy about investing effort into creating consistent personal branding that will help propel them towards business goals more quickly. To be able to maintain dominance in the market requires three things: 1. A strong brand presence, 2. Customer retention, and 3. Vigorously building the brands presence. Personal Branding is not…
Brand For Brands Agency has been awarded the “Best Brand Design Agency 2019 – Sydney” in the International LUXlife Designer Awards. For its second year LUXlife presented the Designer Awards encompassing and rewarding the innovative, the wild and the wonderful. From interior design, advertising and PR, to those who produce the items we didn’t know we needed,…
Why savvy female entrepreneurs need branding more than ever 7 March 2019, with Stella Gianotto, Branding Expert Branding isn’t new, but it’s become an integral factor in any business success, especially for female entrepreneurs. With an oversupply of skincare, hair and beauty products, fashion accessories, healthy supplements and other products offered by the…
Brand for Brands lands on logos 27 February 2019, with Stella Gianotto, Branding Expert RENOWNED tennis star Andre Agassi once said: “Image is everything”. That is especially true when it comes to a business logo. As the cornerstone of any brand, a logo can effectively express a brand’s essence that’s more easily digested…