As seen on eHotelier – Insights – Brand Spend
How much should I spend on my brand, and when?
by Stella Gianotto, 06 July 2018
It is true that some businesses spend only a few thousand dollars on branding, whilst others spend tens of thousands or even hundreds of thousands of dollars. With such a large range, how do you know how much you should be spending?
Before we address how much, let’s start with what might be even more important: when should you invest in your branding?
Stella goes on to answer; How much should I spend? And, how should I spend my budget?