As seen on eHotelier – Insights – Brand Spend

How much should I spend on my brand, and when? | Stella Gianotto, Branding Expert

How much should I spend on my brand, and when?


by Stella Gianotto, 06 July 2018


It is true that some businesses spend only a few thousand dollars on branding, whilst others spend tens of thousands or even hundreds of thousands of dollars. With such a large range, how do you know how much you should be spending?

Before we address how much, let’s start with what might be even more important: when should you invest in your branding?

Stella goes on to answer; How much should I spend? And, how should I spend my budget?

Click here to read the full article.



eHotelier is the world’s largest online hospitality portal, currently serving over 200,000 hospitality professionals from 196 countries around the globe. A progressive and innovative digital business, eHotelier provides continuous and invaluable professional development to industry professionals through online learning, career development, reference materials and collaboration.
Share it