Where Did Businesses Previously Spend Their Online Marketing Budgets?

Where Did Businesses Previously Spend Their Online Marketing Budgets? | Advertisement Design Sydney

In 2005, I took out a $15k ad with the Yellow Pages. My ad ran for three years, after which it wasn’t paying for itself anymore, so I was offered a bottom dollar ad ($4k). Finally, after this ad failed to recoup its costs, I decided to stop completely.

With the same $15k annual budget, I have diversified our marketing strategy, with 2-3 networking events, a paid directory ad in the Desktop Design Directory Annual, two printed documents (including postage), and a focus on online with eDMs and social media. The difference in value is astounding.

There are so many advantages to online marketing:

  • it is liquid and flexible, instant and personal,
  • it’s easy for others to spread through social media,
  • results are measurable, and
  • it is sustainable.

 

Stella Gianotto

This article originally appeared Optimising. Optimising brings together experience in website design and online marketing to assist clients with online marketing techniques, superior web design, social media, and the creation of websites.
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