After success overseas, Australian Distilleries was keen to launch the uniquely sweet-sour mash whiskey in the Australia marketing with a packaging design.
Australia Distilleries whiskey range was spearheaded by Gun Alley, a working class whiskey with an Australian twang. The product was introduced to the Australian market to compete against other distinct whiskeys like Cougar and Jack Daniels.
Our team gave the whiskey a modern Australian feel, focusing on the tagline “Australia’s Most Wanted’.
Australian icons like gum leaves, corrugated iron and bush-rangers were given a modern treatment, resulting in a series of clever and engaging labels with a masculine edge.