A memorable and fun brand identity was created while remaining focused on the serious side of their business.
Client
A leading mid-tier Sydney accounting and advisory firm, CAAA were looking to refresh their brand design and logo design to update their brand identity and create a more personalised experience for their clients.
Our team evolved their existing brand, using the previous logo to create a polished, dynamic, and engaging brand identity.
The Outcome
The new brand identity was used across CAAA’s stationery design suite, including presentation folder design, product sheet design, website design, and a smart company profile design that reveals CAAA as more than a stuffy, traditional accountancy firm.
Our team added images of accountants playing with charts and balancing graphs. These gave CAAA a memorable and fun brand identity and coordinated the stationery design and collateral design while remaining focused on the serious side of their business.