A logo design is the Director of First Impressions.
The definition of a logo, is the use of a symbol, sign, graphic or icon to convey a message for a business or a brand. This message is communicated visually through a combination of elements that include typefaces (or fonts), colours and visual graphical elements or symbols.
Every logo should communicate a company, product or services message very simply but stating the company or business name, who the business or product is and where (if applicable) it comes from.
What’s the difference between a logo and a brand?
There is no such thing as ‘Just a logo design’ or ‘I only need something quick’… You see a logo design is part of a brand that is the overarching strategy or umbrella that communicates a main message through a variety of different marketing mediums or advertising channels.
A logo design, therefore is the most important element of your brand as it is often the first thing that a prospect will see or learn about your brand. It’s the reason we call a logo ‘The Director of First Impressions…’.
Your logo design should be memorable, instantly recognisable and simple enough to understand. A strong logo that is memorable is often associated with brands that become successful and go on to develop a following (or a recognition) on a global scale.
So where do I use my logo design?
Your logo design will often be used on all your marketing materials and company or corporate collateral. A few examples of where you would use your logo include your business stationery, on social media (like Facebook and Twitter), when you build a website or even creating a brochure or sales materials.
Logos can even be used on signage, vehicles, billboards, tv advertisements right through to coffee cups and t-shirts. There really is no end to where or how often you use your logo design.