Traditional direct marketing is still very effective and a great alternative to position yourself in front of your clients and prospects. Electronic techniques are a great way to stay in touch. Creating the right mix of direct marketing is crucial for any brand.
Using technology, and especially multiple device usage, to a deeper level has changed the way we market directly to diverse audiences. Direct marketing is not only online or electronic however.
Brand for Brands understands that there is no ‘one size fits all’ marketing model. While technology can enhance a users experience, it still cannot replicate physical or tactile engagement. Direct mail can!
There needs to be a selection or combination of both technical and tactile experience of your brand, depending on your market … and your brand.