Connect with your audience, anytime, anyplace.
Digital marketing has grown in leaps and bounds in the last decade. With the emergence of software and mobile technology, connecting with clients and getting ‘in front’ of your target audience has never been easier.
Before we delve into the benefits of digital marketing, let us understand what exactly digital marketing, is? Digital marketing involves the marketing or communication of products and services using digital software or technology, found online.
Some of these technologies can include your website, social media, the Google search engine and emails. All of these activities can be used to contact and connect with your target audience and prospects.
Go where you’ll find people, online
Creating the right mix of digital marketing is important to a brands communication strategy. We all understand the importance of marketing, but fundamental to marketing is the strategy of who you will communicate with, what you will say to them and above all – HOW will you get in front of them.
How you will get in front of them, can differ depending if your Brand’s audience is B2B (Business to Business) or B2C (Business to Consumer). Brands who are using digital marketing tactics, generally will use email marketing for existing clients and online brochures and SEO for leads to new prospects.
Other effective tactics can also include blogs, social media channels, search engine optimisation and content specific marketing.
So which tactic will I use online?
There are many different tactics you can use in a digital sense, selecting the right ones for your business, and your brands target audience is key. When you are using digital marketing as part of your marketing strategy it’s important to know the difference between inbound vs outbound marketing.
Simply put if you are looking to blast a general message to the largest possible audience online, then you are doing outbound marketing. If, of course you are looking to generate leads and attract prospects through a specifically targeted message, then you are doing inbound marketing.
The end goal for any digital marketing is to decide how you want to speak to your target audience and what message you want to communicate.
Check out some of the digital marketing campaigns that have gone to market quickly, cost effectively and provided a return on investment.