Creative Direction

How much should you spend on your brand? | Stella Gianotto, Branding Expert
August 10, 2018

As seen on Anthill

How much should I spend on my brand, and when? A guide to branding your business   by Stella Gianotto, 7 August 2018   It is true that some businesses spend only a few thousand dollars on branding, whilst others spend tens of thousands or even hundreds of thousands of dollars. With such a large range,…

7 mistakes to avoid when building your personal brand as a PT | Personal Branding
July 16, 2018

As seen on GymClick Media

7 mistakes to avoid when building your personal brand as a PT   by Stella Gianotto, 13 July 2018   Master your branding strategy with these top tips from Stella Gianotto. The idea of creating your own personal brand as an expert personal trainer can be overwhelming. Where do you start and – more importantly –…

How much should I spend on my brand, and when? | Stella Gianotto, Branding Guru
July 6, 2018

As seen on The Shaker

How much should I spend on my brand, and when?   by Stella Gianotto, 02 July 2018   It is true that some businesses spend only a few thousand dollars on branding, whilst others spend tens of thousands or even hundreds of thousands of dollars. With such a large range, how do you know how much…

The SEO game: Should we play as business bloggers?
October 18, 2017

The SEO game: Should we play as business bloggers?

The histroy of SEO is a sort-of war ensued between the search engines and webmasters—a cat-and-mouse game with escalating stakes, namely egos and cash, and giving rise to a Search Engine Optimization industry. The fallout was a shady reputation, which is unfortunate. SEO has a serious and legitimate “White Hat” side. After all, Google still…